Tono de Marca

The brand's tone is casual, approachable, and authentic. They use humor and a direct, informal style of communication, as seen in their TikTok videos and the slogan 'Everyone's Second Favorite Hat Maker'. There's a clear 'small business' feel that is relatable and personal. They are also not afraid to be bold and even controversial to generate interest, as demonstrated by the 'StroBoys' hat. The language is straightforward and at times playful.

Valores de Marca

• •Customization and Personalization
• •Support for Small Businesses
• •Community Engagement
• •Entrepreneurial Spirit
• •In-House Quality

Mejores Prácticas

• •Stay Casual and Conversational: Use contractions (e.g., 'we've' instead of 'we have') and a friendly, approachable tone in all written communication.
• •Embrace Humor and Pop Culture: Don't be afraid to be witty and reference current trends, as seen with their viral meme-inspired hats. This keeps the brand relevant and engaging.
• •Highlight 'In-House' and 'Small Business': Regularly remind customers that they are supporting a local, small business that takes pride in its craftsmanship.
• •Engage Directly with Your Audience: Ask questions in social media captions, respond to comments, and create a sense of community around the brand.
• •Show, Don't Just Tell: Use behind-the-scenes content on social media to showcase the creation process, reinforcing the values of quality and personalization.

Percepción Social

The public perception of Baytown Hat Co. appears to be positive. They are seen as a creative and responsive small business. Customers on TikTok have praised their transparency and willingness to share information. The 'StroBoys' hat, while divisive, ultimately proved to be a successful marketing move that significantly boosted their sales and visibility. They are perceived as a go-to for custom and bulk hat orders, with a reputation for quick turnarounds for events. The brand is also associated with being on-trend, as evidenced by their 'Hawk tuahhhhh!' hat that riffs on a viral meme.

Ejemplos de Copy

• •Your logo, your style. We take your design and stitch it onto high-quality leather for a hat that’s uniquely you. Slide into our DMs to get started on your custom order.
• •Stand out from the crowd with a custom hat from Baytown Hat Co. From one-of-a-kind designs to bulk orders for your business, we've got you covered.
• •Watch the magic happen! Every hat we make is crafted with care, right here in our Baytown shop. What design should we make next? Let us know in the comments! #customhats #embroidery #smallbusiness
• •🔥 Fresh new designs just dropped! 🔥 Hey [Customer Name], be the first to check out our latest collection of custom hats. Whether you're looking for something for yourself or for your whole crew, we've got the perfect hat for any occasion.
• •Got a company event or a team that needs to look sharp? We specialize in bulk orders with a quick turnaround. Get a quote today and let us create the perfect hats for your squad.