Brand Tone

Approachable Expertise: A blend of passionate and authentic storytelling, knowledgeable and trustworthy guidance, and a friendly, customer-centric approach.

Brand Values

• •Quality & Craftsmanship
• •Natural & Safe Ingredients
• •Exceptional Customer Service
• •Personal Connection & Relatability
• •Pampering & Self-Care

Best Practices

• •Lead with Passion, Follow with Facts: Start with the "why"—the love for the craft and the desire to create a great experience. Then, support it with the "how"—the quality ingredients, the small-batch process, and the founder's expertise.
• •Tell the Story: Continue to weave the personal narratives into the brand. Mention Marc, the "mad scientist," and Toshi, the "lazy dog." These stories make the brand memorable and relatable.
• •Educate, Don't Just Sell: Use blog posts, social media carousels, and emails to explain the benefits of ingredients like hemp seed oil or the difference a handmade shampoo bar makes. This reinforces the "Approachable Expertise" tone.
• •Embrace Warm & Accessible Language: Write as if you're talking to a friend. Use contractions (like "it's" and "you're"), ask questions, and use enthusiastic but genuine language. Avoid overly corporate or technical jargon.
• •Be Transparent and Responsive: Publicly and politely address customer questions and concerns. When a customer has an issue, respond with the same care and speed that has earned the brand its stellar reputation. This reinforces the core value of exceptional service.

Social Perception

Bayside Soapworks is perceived by the public as a high-quality, trustworthy small business with exceptional products and outstanding customer service. Customers feel a personal connection to the brand, often mentioning the owner by name in reviews. They appreciate the unique and pleasant scents and the quality of the natural ingredients. The brand is seen as reliable and quick to resolve any issues, which has built a strong and loyal customer base.

Copy Examples

• •Your daily escape is waiting. Tired skin? Stressed mind? Our Island Groove Soap Bar is more than just a soap—it's a mini-vacation. Handcrafted in small batches with nourishing, paraben-free ingredients, it’s the simple luxury your skin deserves. Turn your shower into a sanctuary.
• •Quality you can feel. Ingredients you can trust. As a Registered Nurse, our founder Marc formulates every product with your well-being in mind. That means handcrafted, cruelty-free, and absolutely no parabens or phthalates. Ever.
• •Meet your new obsession (and Toshi approves!). Inspired by our favorite lazy dog, Toshi, we're so excited to introduce our new Lazy Dog Candle scent: "Cozy Flannel." It's hand-poured, long-lasting, and perfect for creating that warm, comfortable feeling at home. Light one up and get cozy!
• •Image: A beautiful shot of their sugar scrubs. Caption: Goodbye, exfoliators, hello this!!! Our emulsified sugar scrubs leave your skin feeling soft and moisturized, not greasy. What’s the one self-care ritual you can’t live without? Let us know below!
• •Tame the beard. Not the man. Our conditioning beard oil is for the guy who wants a great-looking beard without the greasy feel. Made with premium, skin-safe ingredients, it softens and conditions, leaving a subtle, clean scent. It’s the essential your dopp kit has been missing.