Brand Tone

friendly, community-oriented, and passionate

Brand Values

• •Local Focus & Community Support
• •Quality & Craftsmanship
• •Sustainability & Environmental Responsibility
• •Conservation
• •Passion

Best Practices

• •Embrace Devon Dialect (Subtly): Occasionally incorporate local Devon phrases or a warm, West Country turn of phrase to reinforce the brand's origin and friendly nature, but ensure it remains understandable to a broader audience.
• •Highlight Community Stories: Regularly share stories about local events sponsored, charity partnerships, or collaborations with other Devon businesses. This reinforces the community-centric value.
• •Show, Don't Just Tell, Quality: Instead of only saying "award-winning," explain what makes the beer special – the ingredients, the process, the passion of the brewers. Use descriptive language that evokes taste and craftsmanship.
• •Maintain an Enthusiastic and Passionate Voice: Whether talking about a new brew, an award, or a local event, the copy should convey genuine enthusiasm and pride in what Bays Brewery does.
• •Be Visually Consistent: Ensure that the imagery and videos used alongside the copy reflect the brand values – showcasing the beautiful Devon scenery, the community, the brewing process, and the enjoyment of their beers. This visual tone should align with the written tone.

Social Perception

perceived as a genuine local Devon brewery, deeply connected to the region. Engaging Online: Their social media, especially TikTok, shows a fun, approachable side that seems to resonate well with their audience.

Copy Examples

• •Headline: Taste the Best of Devon. Crafted with Passion, Brewed for You. Body: From the heart of Torbay, Bays Brewery brings you award-winning beers made with local pride and a commitment to quality. Every sip is a celebration of Devon. #BaysBrewery #DevonCraftBeer #SupportLocal
• •Headline: More Than Just Beer, It's a Community. Body: At Bays, we're a family. We love our local community, our stunning Devon coast, and brewing incredible beer that brings people together. Join the Bays family today! #EverydaysABaysDay #DevonLife #CraftBeerCommunity
• •Headline: Sip Sustainably. Enjoy Responsibly. Body: We believe great beer shouldn't cost the Earth. That's why we're dedicated to sustainable brewing practices, from solar-powered brewing to supporting local farmers. Enjoy the taste of Devon, knowing you're supporting a greener future. #SustainableBrewing #EcoFriendlyBeer #BaysGoesGreen
• •Headline (for a charity beer): Drink Beer, Do Good. Introducing [Charity Beer Name]! Body: We're thrilled to launch our latest brew in partnership with [Charity Name]! 5% of all proceeds go directly to supporting their amazing work in [Cause]. Grab a pint and make a difference! #CharityBrew #PawsAndPints #BaysGivesBack
• •Headline (social media engagement): What's Your Favourite Bays Brew? 🍻 Body: Devon Rock? Pure Gold? Or maybe one of our seasonal specials? Let us know your go-to Bays beer in the comments below! Tag a mate you'd share a pint with. 👇 #BaysBeer #CraftLager #DevonAle #BeerLovers