Brand Tone

Authentic & Passionate, Artist-Centric & Supportive, Curated & Discerning, Indie-Spirited & Community-Focused, Cool & Approachable, Direct & Unpretentious

Brand Values

• •Artistic Integrity & Freedom
• •Authenticity
• •Discovery & Development
• •Community
• •Quality Curation
• •Independence

Best Practices

• •Prioritize Artist Voice: When promoting an artist, echo their unique style and energy. Share their posts and let their personality shine through.
• •Be Genuinely Enthusiastic: Let your passion for the music and artists come through naturally. Avoid overly generic or corporate-sounding praise. If you love it, say why.
• •Engage with the Community: Respond to comments and messages in a friendly, approachable manner. Foster a sense of two-way conversation.
• •Keep it Visually Cohesive but Diverse: While maintaining a quality aesthetic, let the individual artist's visual identity lead on their specific promotional materials. The label's overall branding should be a clean backdrop.
• •Stay True to Indie Roots: Emphasize authenticity, discovery, and the love of music over purely commercial metrics. Reinforce the "by artists, for artists" ethos.

Social Perception

Respected Indie Label, Home for Quality Indie Music, Artist-Friendly, Trustworthy Curators, Associated with Brooklyn Indie Scene

Copy Examples

• •New Release Announcement (Instagram/Facebook): The wait is over. Dive into the new sonic landscape from [Artist Name] with their album '[Album Title],' out today on Bayonet. It's a journey, an experience, and it's all yours now. Listen everywhere music streams & grab the vinyl. Link in bio. #BayonetRecords #NewMusic #[ArtistName] #[AlbumTitle]
• •Artist Spotlight (Blog/Social Media): Meet [Artist Name] – crafting sounds that are uniquely their own. We're consistently blown away by their vision and are so proud to have them in the Bayonet family. Explore their latest single '[Song Title]' and see why they're an essential voice. [Link] #ArtistSpotlight #BayonetFamily #[ArtistName]
• •Label Ethos (Website About Page/Social Media): At Bayonet Records, it’s always been about the music that moves us and the artists who dare to create it. Founded by musicians, for musicians. We're here to champion authentic voices and build a community around genuine sound. Discover your next favorite artist with us. #IndependentMusic #ArtistFirst #BayonetRecords
• •Merchandise Promotion (Instagram Story/Email): Fresh merch drop! Rep your love for [Artist Name] and Bayonet Records. New tees, totes, and limited edition vinyl pressings now in the shop. Every purchase directly supports our incredible artists. Shop now: [Link] #BayonetMerch #[ArtistName] #SupportIndieMusic
• •Playlist Update (Twitter/Instagram): Our 'Bayonet: On Rotation' Spotify playlist just got a fresh update! Featuring the latest from our artists and tracks we can't stop spinning. Your essential indie soundtrack, curated with love by the Bayonet team. Tune in: [Link] #Playlist #NewMusicDiscovery #IndieSound