Brand Tone

Empowering, Educational, and Professional yet Approachable.

Brand Values

• •Quality and Consistency
• •Empowerment
• •Education
• •Community
• •Accessibility

Best Practices

• •Lead with the 'Why': Always connect product features back to the core values of quality and empowerment. Instead of just saying 'a high-quality tweezer,' say 'A precision tweezer designed for flawless isolation, so you can work faster and more comfortably.'
• •Balance 'Pro' and 'Personal' Language: Use industry-specific terms (e.g., 'polymerization,' 'cycanocrylate') in educational content for professionals to build authority, but maintain an encouraging and approachable tone ('We've got your back') to foster community.
• •Use Storytelling: Regularly weave the founder's story and the brand's mission into captions and website copy. Reminding the audience that the brand was 'built by a lash artist for lash artists' reinforces authenticity.
• •Create a Content Pillar for Education: Dedicate a consistent portion of your content calendar (e.g., 'Technique Tuesdays') to sharing tips, tricks, and tutorials. This solidifies the brand's position as an expert resource and builds trust.
• •Engage with the Community as a Peer: When responding to comments and questions, maintain a helpful, professional, and supportive tone. Address fellow artists as colleagues and partners in the industry to strengthen the sense of community.

Social Perception

BAYGIRL BEAUTY is perceived as a credible and trustworthy source for professional lash supplies, largely due to its founder-led, artist-centric approach. Customers respond well to educational and transparent content, viewing the brand not just as a retailer but as a genuine partner invested in the success of beauty professionals, with a strong reputation for product quality and customer satisfaction.

Copy Examples

• •Stop fighting with your environment. Our 'Soul Tie' Bonder is expertly formulated for superior retention across a wide humidity range, giving you the consistent, flawless results your clients deserve. Elevate your artistry with supplies you can trust.
• •It all starts with a dream and the right tools. We see you, the artist building her empire one client at a time. We’re here to support your journey with consistent, luxury-grade supplies. #BayGirlBeauty #LashBoss
• •Your glow, simplified. Our 'Dew-Me' Hyaluronic Acid Serum delivers intense hydration for visibly plump, healthy skin. Perfect for daily radiance or as a vital step in your lash aftercare routine. Self-care made easy.
• •Struggling with creating the perfect wispy set? Watch this! We're breaking down our fan-making technique using our 0.03 Cashmere Lashes. What tutorial should we do next? Let us know! 👇 #LashTips #LashTutorial #BayGirlAcademy
• •Ready to turn your passion into your profession? Our lash certification courses go beyond technique—we teach you the business of beauty. Learn from a practicing artist and start your journey with confidence. Enroll in the BayGirl Academy today.