Brand Tone

Elegant, sophisticated, culturally rooted, modern, youthful, approachable.

Brand Values

• •Heritage Preservation
• •Quality Craftsmanship
• •Elegance & Timeless Style
• •Empowering Women
• •Trustworthy

Best Practices

• •Maintain a consistent tone across all platforms, reflecting elegance, cultural respect, modernity, and approachability.
• •Use high-quality imagery that showcases the craftsmanship and materials.
• •Incorporate Omani cultural references subtly and respectfully.
• •Focus on empowering the modern woman while honoring tradition.
• •Provide clear and concise product information, emphasizing quality and heritage.

Social Perception

Seen as a guardian of Omani tradition, trustworthy brand empowering women with elegance and high-quality craftsmanship.

Copy Examples

• •"Discover our latest collection of consciously crafted abayas, designed for the modern woman who values heritage and style."
• •"Experience the timeless elegance of Omani craftsmanship with our exquisitely detailed jalabiyas."
• •"Elevate your everyday with our Conscious Lifestyle Essentials, crafted with natural materials and ethical production."
• •"Embrace your heritage. Our abayas are designed to empower you with elegance."
• •"Feel the quality. Own the heritage. Our Home Collection brings the warmth of Omani craftsmanship to your space."