Brand Tone

Personal, welcoming, artisanal, passionate, trustworthy, and customer-centric.

Brand Values

• •Craftsmanship
• •Personalization
• •Family & Small Business
• •Customer Collaboration

Best Practices

• •Always prioritize words like "handcrafted," "handmade," "artisanal," and "in-house" to reinforce the brand's primary value.
• •Regularly mention Bob and Jennifer or the "husband and wife team" to maintain the personal, family-run business narrative. This builds an emotional connection.
• •Employ a warm and inviting tone. Phrases like "Welcome to our shop," "We're so glad you're here," and "Let us create for you" make the brand feel accessible and friendly.
• •In product descriptions and ads, always feature the ability to personalize items. Frame it as a way for customers to co-create a meaningful and unique product.
• •Use copy that speaks to the durability and timelessness of wood as a material. This positions the products not as mere decorations, but as lasting keepsakes.

Social Perception

Baxterwood & Co is perceived as a genuine, high-quality artisan brand. Customers are drawn to the authentic story of its founders and the promise of a unique, handcrafted product. The brand is perceived as a reliable source for personalized gifts, though there is potential for confusion with a similarly named fashion brand.

Copy Examples

• •From our hands to your home. ✨ Each of our wooden cutting boards is handcrafted by us, for you. We believe in pieces that tell a story—let's personalize one for yours. #BaxterwoodAndCo #HandcraftedHome #PersonalizedGifts
• •We're Bob and Jennifer, the husband-and-wife team behind Baxterwood & Co. For over 20 years, we've poured our passion for craftsmanship into every piece we create. Support a family-run business and discover a handcrafted gift that lasts a lifetime. Shop now.
• •Unique, Personalized, Handcrafted. The perfect gift is waiting. Let us engrave a special message on our artisanal wood creations.
• •Subject: Just In: Handcrafted Wooden Earrings by Baxterwood & Co. | Hi [Name], discover our new collection of lightweight, beautifully grained wooden earrings. Each pair is designed and crafted in our studio, made to add a touch of natural elegance to your style.
• •The art of gifting, made personal. Our custom-engraved wood signs are the perfect touch for weddings, anniversaries, or a new home. Handcrafted with passion by Baxterwood & Co.