Brand Tone

Aspirational & Fashion-Forward, Value-Conscious, Customer-Centric & Reassuring, Confident & Direct

Brand Values

• •Style & Individuality
• •Quality
• •Accessibility (of luxury)
• •Customer Satisfaction
• •Convenience
• •Inspiration

Best Practices

• •Balance Luxury with Value: Always pair mentions of 'designer' or 'luxury' with the value proposition (e.g., 'fraction of the cost,' 'attainable price') to appeal to their target demographic.
• •Emphasize Individuality & Expression: Use language that empowers customers to see eyewear as a form of self-expression and a way to showcase their unique style.
• •Highlight Quality & Service: Reassure customers by consistently mentioning the quality of materials, lens technology, personal inspection process, and dedicated customer support.
• •Maintain a Confident, Reassuring Voice: Speak with authority on style and quality, ensuring customers feel confident in their purchase and the brand's expertise and reliability.
• •Use evocative language (e.g., 'curated,' 'electric,' 'bold,' 'statement,' 'singular').

Social Perception

Stylish, affordable luxury eyewear with a focus on a positive online shopping experience.

Copy Examples

• •Discover luxury frames at a fraction of the cost.
• •Make a bold statement with our designer eyewear.
• •Experience top-notch customer service and easy ordering.
• •Each order is personally checked and quality inspected for your peace of mind.
• •Inspired by the bustling creative energy of London.