Brand Tone

Artistic & Evocative, Sophisticated & Elegant, Innovative & Contemporary, Passionate & Purpose-Driven

Brand Values

• •Sustainability & Contextual Sensitivity
• •Emotional Connection & Storytelling
• •Innovation & Artistry
• •Celebrating Nature & Local Flora
• •Quality & Excellence

Best Practices

• •Embrace Evocative Language: Use descriptive, sensory words that paint a picture and evoke emotion, aligning with the artistic and narrative-driven nature of the brand.
• •Highlight Artisanal & Bespoke Qualities: Emphasize the unique, custom-designed aspect of your work, reinforcing the idea of 'botanical design' rather than standard floristry.
• •Weave in Sustainability Naturally: Talk about your commitment to local sourcing and eco-conscious practices as an integral part of your design philosophy, not just an add-on.
• •Maintain an Elegant & Sophisticated Voice: Ensure copy is well-crafted, grammatically sound, and avoids overly casual slang, reflecting the brand's high-end positioning.
• •Show, Don't Just Tell, Innovation: Instead of simply saying you're innovative, describe the unique materials, unexpected combinations, or conceptual approaches used in your designs to illustrate your contemporary edge.

Social Perception

Highly Regarded & Artistic, Innovative & Trailblazing, Eco-Conscious, Exclusive & High-End, Globally Recognized (within its niche)

Copy Examples

• •Headline: Beyond Flowers. This is Botanical Storytelling. Body: At This Humid House, we craft more than arrangements; we weave narratives with nature's most expressive elements. Discover installations that speak to the soul.
• •Headline: The Art of Atmosphere. Locally Sourced, Globally Inspired. Body: Experience botanical design that transcends trends. We blend Singapore's tropical heart with Parisian elegance, all while honoring the beauty of our unique climate.
• •Headline: Uncultivated Beauty. Unforgettable Moments. Body: We find artistry in the overlooked, the wild, the wonderfully unruly. Let us transform your space with designs that are as unique and authentic as nature itself.
• •Headline: Sustainable Sophistication. Designs That Resonate. Body: Elevate your event with breathtaking botanical art that’s kind to the earth. This Humid House creates emotionally resonant experiences, thoughtfully designed for a contemporary world.
• •Headline: Where Nature Meets Narrative. Body: Each leaf, every bloom, tells a part of your story. Partner with This Humid House to create an immersive botanical experience that captivates and connects.