Brand Tone

Authentic & Nostalgic, Modern & Fresh, Vibrant & Playful, Approachable & Community-Oriented, Conscious & Purpose-Driven

Brand Values

• •Authenticity
• •Quality Ingredients
• •Health-Consciousness
• •Cultural Celebration & Representation
• •Innovation
• •Community

Best Practices

• •Embrace Spanglish (Authentically): Where appropriate and natural (like flavor names "La Piña," "El Limón"), incorporate Spanish words that are central to the brand's identity, ensuring they are understandable or contextually clear. This reinforces authenticity.
• •Tell the Story: Continuously weave in elements of the founder's story, the inspiration from Monterrey, and the cultural significance of agua fresca. This builds an emotional connection and reinforces brand values.
• •Focus on Sensory Language: Use vivid and evocative words to describe the flavors, the refreshment, and the experience of drinking Bawi (e.g., "bold zest," "crisp," "bubbly," "sun-drenched beach").
• •Highlight "Better-For-You" Subtly but Consistently: While flavor and authenticity lead, always reinforce the health benefits (low sugar, low calorie, real fruit) as a key differentiator and value proposition.
• •Maintain a Positive and Upbeat Vibe: Reflect the vibrancy of the packaging and the refreshing nature of the drink in the language. Keep the tone optimistic, inviting, and celebratory of Mexican culture.

Social Perception

Refreshing & Flavorful Alternative, Culturally Interesting, Healthier Choice, High Quality, Visually Appealing, Emerging & Exciting

Copy Examples

• •Headline: Real Mexican refreshment. Modern bubbly twist. That's Bawi. Body: Tired of the same old fizz? Bawi is here to shake things up. We take the authentic agua fresca flavors Victor grew up with in Monterrey, add a splash of bubbles, and keep the sugar low. Pure fruit, pure joy, purely refreshing. #DrinkBawi #RealFlavor
• •Social Media Post (Image: Colorful cans with fresh fruit): Taste the tradition, love the sparkle! ✨🇲🇽 Bawi brings you the heart of Mexico in a can – less sugar, all the bold, natural fruit flavor you crave. Which Bawi are you sipping today? #AguaFrescaReimagined #Salud
• •Product Description Snippet: Meet La Piña: Your tropical escape in a can. Juicy pineapple, a hint of lime, and lively bubbles create a taste that's like sunshine on your tongue. Under 100 calories, 100% delicious. #BawiMoment
• •Brand Story Teaser: From Victor's childhood memories in Mexico to your fridge. Bawi is more than a drink; it's a celebration of heritage, a commitment to 'better-for-you,' and a mission to share vibrant culture, one refreshing sip at a time. Discover our story. #BawiHeritage #DrinkWithPurpose
• •Ad Copy (Targeting health-conscious consumers): Finally, flavor that fits your lifestyle. Bawi sparkling agua frescas are crafted with real fruit, no artificial anything, and way less sugar. Get the authentic taste you love, without the compromise. Refreshingly real, refreshingly Bawi. #HealthyHabits #RealIngredients