Brand Tone

Motivational & Empowering, Direct & Results-Oriented, Relatable & Authentic, Enthusiastic & Upbeat, Slightly Playful/Bold

Brand Values

• •Confidence & Empowerment
• •Results-Driven Design
• •Comfort & Quality
• •Inclusivity
• •Perseverance & Self-Improvement
• •Community

Best Practices

• •Lead with Empowerment & Positivity: Always frame messages in a way that uplifts and motivates. Focus on the confidence and strength users gain, rather than just an aesthetic.
• •Be Direct and Results-Focused, but Keep it Real: Clearly communicate the benefits and expected results (e.g., "sculpted waist," "enhanced sweat") but avoid over-promising. Incorporate authentic language and acknowledge the journey, as seen in the owner's TikToks.
• •Use Inclusive and Celebratory Language: Reinforce that the products are for "every body" and celebrate all shapes and tones. Avoid language that could be perceived as shaming or exclusive.
• •Maintain an Energetic and Slightly Playful Voice (when appropriate): Especially on platforms like TikTok and Instagram, don't be afraid to use emojis, enthusiastic language, and a touch of the "bawdy" boldness implied by the name, while staying true to the fitness/shapewear focus.
• •Show, Don't Just Tell, with User Stories: Leverage testimonials and user-generated content in your copy. Sharing real stories and results makes the brand more relatable and trustworthy, reinforcing the empowering and results-oriented tone.

Social Perception

Positive Customer Feedback, Effective for Workouts, Appreciation for Realness, Fashionable & Functional, Solution for a Desired Aesthetic

Copy Examples

• •Instagram Post (Image: Diverse group of women confidently wearing Bawdy Tones shapewear): "Own Your Curves. Fuel Your Confidence. 🔥 Bawdy Tones is more than shapewear; it's a celebration of YOU – every shape, every tone, every incredible an. Feel unstoppable. #BawdyTones #ShapewearThatEmpowers #ConfidenceBoost"
• •TikTok Video Caption (Video: User showing impressive sweat results after a workout with Bawdy Tones gear): "That post-workout GLOW, powered by Bawdy Tones! ✨ Our Sherbert Ice Cream sweat gel + Easy Waist Trainer = serious sweat & even more serious results. Who’s ready to drip? 🥵 #BawdyTones #SweatGoals #WaistTrainer #FitnessJourney #Snatched"
• •Product Page Snippet (for a new waist trainer): "Engineered for results, designed for YOU. Our latest waist trainer isn't just about snatching your silhouette; it's about unleashing that inner fire. Premium comfort, unbeatable support, and the confidence to take on the world. Get ready to meet the best version of your 'bawdy'. #BawdyTones #ResultsDriven #HourglassFigure"
• •Facebook Ad (Carousel showing different ways to style the waist trainer): "From gym grind to street style 💅. The Bawdy Tones waist trainer is your secret weapon for a sculpted look AND all-day confidence. Comfortable, adjustable, and ready to make you feel amazing. Swipe to see how our community rocks their Bawdy! #BawdyTonesStyle #EverydayConfidence #ShapeYourDay"
• •Email Subject Line (for a promotion): "Unlock Your Bawdy Confidence + Sweat Sesh Secrets! 💪" (Body: "Hey [Name], ready to amplify your workouts and embrace your best self? Discover the Bawdy Tones difference with gear designed to make you look *and* feel incredible. Get [Discount]% off your first order and start your transformation today!")