Brand Tone

The brand's tone is empowering, confident, and trendy. It uses a blend of supportive and motivational language with modern, social-media-savvy slang. This creates a voice that is both aspirational and relatable, focusing on results and feelings, positive and celebratory of all body shapes.

Brand Values

• •Empowerment
• •Inclusivity
• •Quality and Innovation
• •Body Positivity
• •Style

Best Practices

• •Lead with Empowerment: Always frame the narrative around confidence, self-love, and empowerment. Use active, strong verbs like "sculpt," "own," "embrace," and "celebrate."
• •Balance Trendy with Timeless: While using current slang like "snatched" is effective for social media, balance it with timeless messages about confidence and quality to maintain broad appeal and brand authority.
• •Focus on the Feeling, Not Just the Feature: Instead of only saying "high-quality neoprene," explain what that means for the customer: "Crafted with premium, breathable fabrics for comfortable, all-day wear that moves with you."
• •Uphold Inclusivity in Language: Consistently use phrases like "for every body," "all shapes," and "all tones" to reinforce the brand's commitment to inclusivity. Ensure marketing imagery reflects this diversity.
• •Be Transparent and Authentic: Address customer questions, like sizing, directly and honestly in product descriptions and FAQs, as seen with the advice to "size up ladies". This builds trust and manages expectations, turning potential issues into signs of brand transparency.

Social Perception

The public perception of BAWDYTONES appears largely positive, especially regarding effectiveness and comfort. Customers often express newfound confidence and praise material quality and visible results. Some comments exist about sizing, with recommendations to size up/down. The brand's influencer program suggests strong community building. Comfort and functionality are high priorities for users.

Copy Examples

• •That feeling when the fit is just right. ✨ Sculpt your silhouette, celebrate your curves, and own the day. #BawdyTones #OwnYourConfidence
• •Headline: Not Just Shapewear. It's A Vibe. Sub-headline: Discover our premium collection, crafted to enhance your curves and amplify your confidence. Feel unstoppable.
• •Headline: Your Confidence, Redefined. Body: Tired of shapewear that restricts? BAWDYTONES is designed for all-day comfort and a flawless fit that moves with you. Experience the perfect blend of support and style. Shop our signature waist trainers now.
• •Subject: Ready for your glow-up? Body: Hey [Name], it's time to embrace every curve. Our signature waist trainers are engineered with premium, breathable fabrics for a look that's sculpted and a feeling that's pure confidence. Find your perfect fit and start your transformation today.
• •Video Script: (Scene: A person struggles with an outfit, looking unsure). Text Overlay: Before BAWDYTONES... (Transition: The person is now wearing a BAWDYTONES product under the same outfit, looking confident and happy). Text Overlay: ...After BAWDYTONES. Get that snatched waist and own it! Caption: The ultimate confidence hack. 😉 #BawdyTones #WaistTrainer #Snatched