Brand Tone

Professional & Knowledgeable, Customer-Centric & Caring, Accessible & Approachable, Value-Oriented, Community-Focused

Brand Values

• •Quality
• •Customer Satisfaction
• •Professionalism
• •Accessibility
• •Integrity & Trust
• •Community Responsibility
• •Innovation/Staying Current

Best Practices

• •Maintain Professional Expertise: Ensure all communications, from social media replies to in-store interactions, reflect a high level of knowledge about eye care and optical products. Staff should be well-trained to answer queries accurately and provide sound advice.
• •Emphasize Care and Empathy: Consistently use a warm, empathetic, and understanding tone, especially when addressing customer concerns or discussing eye health issues. Show genuine interest in the customer's well-being.
• •Be Accessible and Clear: Avoid overly technical jargon. Explain eye care concepts and product features in simple, easy-to-understand language. Ensure information about services, locations, and pricing is readily available and transparent.
• •Highlight Value and Quality: While promoting offers and affordability, always tie it back to the quality of products, the professionalism of the service, and the long-term benefit for the customer's vision and lifestyle.
• •Address Feedback (Positive and Negative) Professionally and Transparently: Actively monitor online mentions and reviews. Respond to positive feedback graciously. Address negative feedback or concerns (like the recent allegations) promptly, transparently, and constructively, demonstrating accountability and a commitment to improvement. This is crucial for rebuilding and maintaining trust.

Social Perception

Generally viewed by customers as a provider of quality, accessible, and professional eye care with good customer service. Positioned as a significant player in the Kenyan optical market. Potential negative perception due to allegations of employee mistreatment needs to be addressed.

Copy Examples

• •Headline: See Clearly, Live Fully. Your Vision, Our Priority. Body: At BAUS Optical, we believe quality eye care is key to a vibrant life. With expert optometrists, a wide selection of stylish frames, and a commitment to your satisfaction, we’re here to help you experience the world in perfect clarity. Book your free eye exam today! #BausOptical #SeeBetterLiveBetter #KenyaVision
• •Headline: Style That Meets Sight. Body: Don’t just see well, look great too! Explore our latest collection of designer and affordable Baus frames. From classic looks to modern trends, find the perfect pair to express your style. Our team is ready to help you find your fit. Visit your nearest BAUS Optical branch! #EyewearFashion #BausFrames #OpticalStyleKE
• •Headline: Your Family’s Eye Health, In Trusted Hands. Body: From your child’s first eye check-up to ensuring comfortable vision for work and play, BAUS Optical provides comprehensive eye care for all ages. With over 20 years of serving Kenyan families, trust us for professional service and genuine care. #FamilyEyeCare #BausCares #HealthyVisionKenya
• •Headline: Sharp Vision, Smart Prices. Quality Eye Care For Every Kenyan. Body: We’re committed to making professional eye care accessible. Discover our special offers, including [mention a specific current offer, e.g., our KES 3500 frame & lens package]. Professional eye tests, quality lenses, and stylish frames without breaking the bank. #AffordableEyecare #BausDeals #ValueForVision
• •Headline: More Than Just Glasses. It’s a Baus Experience. Body: Step into BAUS Optical and experience the difference. Our friendly experts are dedicated to understanding your needs, providing personalized advice, and ensuring you leave seeing—and feeling—your best. Because at Baus, your vision and well-being are at the heart of what we do. #CustomerFirst #BausExperience #ProfessionalEyecare