Brand Tone

Trendy, Empowering, and Approachable

Brand Values

• •Cruelty-Free Fashion
• •Entrepreneurial Spirit
• •Female Empowerment
• •Accessibility & Trend-Consciousness
• •Made in India

Best Practices

• •Embrace the "BFF" Persona: Always write as if you are a fun, supportive, and fashion-savvy best friend. Use "you" and "we" to create a direct, personal connection.
• •Stay on Top of Trends: Incorporate current slang, memes, and cultural references that resonate with the Gen Z and young millennial audience. This applies to both language and visual content.
• •Lead with Values: Seamlessly integrate brand values into the copy. Mention "vegan," "female-founded," and "empowerment" not as afterthoughts, but as key features that add value to the product and the customer's identity.
• •Keep it Energetic and Positive: Use exclamation points, emojis, and dynamic, action-oriented words ("Slay," "Crush it," "Glow up"). The tone should be consistently upbeat and aspirational.
• •Balance "Trendy" with "Empowering": While fast-fashion language is key, always ground it in the more profound message of empowerment and the founder's story. This will prevent the brand from appearing superficial and will build a stronger, more loyal community.

Social Perception

BAUGE is perceived as a trendy, fast-fashion handbag brand primarily targeting young, style-conscious women in India. Customers and followers seem to value the combination of contemporary, often Western-inspired (e.g., Y2K, baguette bags) designs with affordable prices. The vegan aspect is a significant positive differentiator. The founder's personal story and media presence lend the brand an authentic and inspirational quality, making it more than just a product retailer. It is seen as a modern, aspirational, yet attainable brand.

Copy Examples

• •Image: A model confidently striding down a city street, holding the "Go Getter Girl Baguette." Copy: "They say dress for the job you want. We say bag it. ✨ The Go Getter Girl Baguette isn't just an accessory; it's a mindset. Vegan, versatile, and ready for whatever your hustle throws at you. Who's ready to take on the world? #BaugeBags #GoGetter #VeganLeather #EmpowermentInHand"
• •Headline: Your Bagging BFF Is Here. Sub-headline: Slay every day with PETA-approved vegan bags that don't break the bank. Global trends, made in India, for the icon that you are. Button: SHOP NEW DROPS
• •Why whisper when you can scream color? This bag is your permission slip to be the main character. Crafted from 100% vegan leather, it’s as kind to the planet as it is bold. With enough room for your essentials (phone, wallet, and a whole lot of confidence), you're not just carrying a bag—you're carrying a mood.
• •Inside: Your Weekly Dose of Confidence (& a new collection).
• •Headline: Tired of the same old boring bags? Body: Your search is over! 🔥 BAUGE brings you the trendiest, PETA-approved vegan handbags that turn heads. Inspired by global styles and proudly made in India. Tap "Shop Now" to find the bag that's as unique as you are and join over 230K+ who get our vibe! #BaugeIndia #LuxuryForLess #VeganFashion