Brand Tone

Inspirational, Mindful, and Authentic

Brand Values

• •Handmade Quality & Craftsmanship
• •Mindfulness & Well-being
• •Authenticity & Small Business Charm
• •Environmental & Social Responsibility
• •Local Colorado Identity

Best Practices

• •Lead with "Handmade" and "Colorado": Always emphasize the handmade nature of the products and their Colorado origin. This reinforces the core values of craftsmanship and local identity that customers value.
• •Weave in Purpose and Intention: Frame products not just by what they are (bracelets) but by what they do (provide peace, inspire strength, help you breathe). Use intentional language that connects the jewelry to well-being and mindfulness.
• •Maintain an Authentic, Personal Voice: Write as if you are the founder, Lindsay. Use "I" and "we" to tell the brand's story. This maintains the small-business charm and authenticity that resonates with the audience.
• •Balance Serenity with Strength: While the dominant tone is calm and mindful, don't be afraid to use the empowering and direct language found in product names like "Fierce AF." This creates a relatable, modern brand that isn't one-dimensional.
• •Incorporate Social Proof and Values: Regularly mention the positive customer testimonials and the partnership with 1% For The Planet in your marketing copy. This builds trust and appeals to consumers who value quality and corporate responsibility.

Social Perception

The public perceives Batu Suci as a high-quality, trustworthy, and beautiful brand. Customers repeatedly use words like "beautiful," "attractive," and "exquisitely made" in reviews. There is strong appreciation for the fact that it is a small business, and the customer service, including fast shipping, is highly rated. The brand has built a loyal following, with some customers owning as many as ten different bracelets. The perception is that of a reliable company offering meaningful products that customers love to wear and gift.

Copy Examples

• •Your daily reminder to pause and just breathe. Our Deep Breath Diffuser Bracelet, handmade with calming Amazonite, isn't just an accessory—it's a wearable sanctuary. Add a drop of your favorite essential oil and carry a sense of peace with you, wherever your day goes. #BatuSuci #HandmadeJewelry #MindfulMoments #Aromatherapy #ColoradoMade
• •Crafted with Intention, Worn with Purpose. Discover our collection of handmade gemstone bracelets, designed in Colorado to bring balance and beauty to your everyday life.
• •Some things are best left behind. This bracelet is your powerful, wearable permission slip to release what no longer serves you. Crafted with grounding gemstones, it’s a beautiful and bold reminder to lighten your load and move forward with strength and clarity. Handmade with love, for the days you need to be fiercely you.
• •Hi [Customer Name], In the hustle of daily life, we all need a moment of calm. At Batu Suci, we pour our hearts into creating pieces that do more than just adorn; they support. From aromatherapy diffuser bracelets to gemstone collections that celebrate your strength, each piece is handmade in Colorado to be a companion on your journey. Explore our new arrivals and find your new favorite.
• •Beautiful diffuser & gemstone bracelets for every occasion. Support a small business. Shop our collections now for a touch of handmade quality.