Brand Tone

Vibrant & Energetic, Authentic & Rooted, Pioneering & Innovative, Community-Oriented & Inclusive, Passionate & Quality-Driven, Approachable & Fun

Brand Values

• •Quality & Craftsmanship
• •Innovation
• •Community
• •Authenticity & Nigerian Heritage
• •Sustainability & Eco-consciousness
• •Collaboration
• •Passion
• •Fun & Celebration

Best Practices

• •Embrace "Naija Lingo" Authentically: Strategically weave in popular and positive Nigerian Pidgin phrases (like "Beer no get enemy") or local expressions where appropriate. This reinforces the brand's authentic connection to its roots and resonates deeply with the local audience, showcasing cultural fluency.
• •Spotlight the "Bature Family" & Community Stories: Regularly feature the people behind the beer – brewers, taproom staff (highlighting the employee-owned aspect), collaborating artists, musicians, and even loyal customers. Use a warm, personal, and inclusive tone to tell their stories and showcase the community Bature is building.
• •Marry Vibrant Voice with Rich Visuals: Ensure the energetic, artistic, and culturally rich tone of the copy is consistently matched by equally dynamic and compelling visuals (photography, video, graphic design) across all platforms. The words and images must work together to tell a cohesive and immersive Bature story.
• •Educate with Passion and Accessibility: When introducing new brews, explaining the craft beer experience, or highlighting unique local ingredients, maintain an enthusiastic, passionate, and approachable tone. Avoid overly technical jargon; instead, focus on the sensory experience, the story behind the brew, and the joy of discovery.
• •Maintain a Celebratory, Upbeat, and Forward-Looking Rhythm: Infuse all communications with the fun, passion, and pioneering spirit that defines Bature. Celebrate milestones, awards, collaborations, and community events with genuine excitement and an optimistic outlook on the future of craft beer in West Africa.

Social Perception

Trailblazers/Pioneers, Authentically Nigerian, High Quality & Award-Winning, Cultural Hub, Innovative & Exciting, Community-Minded, Ambitious & Growing

Copy Examples

• •Headline: Taste the Naija Spirit. Discover Bature Brewery. Body: We're not just brewing beer; we're crafting a revolution. As West Africa's first craft brewery, we pour our passion, local flavors, and vibrant Lagos energy into every pint. Join the movement. #BatureBrewery #CraftedInNigeria #PioneerSpirit
• •Headline: More Than Beer. It's a Vibe. Body: From our award-winning brews made with the soul of Nigeria to the beats that fill our Lagos taproom – Bature Brewery is where good times flow. Bring your crew, share a story, and sip on something truly special. After all, beer no get enemy! #BatureVibes #LagosNights #CommunityCraft #GoodTimes
• •Headline: Innovation in Every Can. Flavor in Every Sip. Body: At Bature, we push boundaries. We experiment with Nigeria's finest local ingredients – from sun-kissed mangoes to rich, aromatic coffee – to bring you unique craft beers that tell a story. Experience the future of African beer, crafted with passion. #BatureInnovation #TasteOfWestAfrica #LocalIngredients
• •Headline: Locally Brewed. Globally Awarded. Unmistakably Bature. Body: We started with a dream in Abuja, grew in the heart of Lagos, and now our craft is celebrated worldwide. But our roots remain firmly planted in Nigerian soil, creating authentic, eco-friendly beers for our community. Cheers to real flavor and the Naija hustle! #ProudlyNigerian #AwardWinningBeer #BatureCraft #SustainableBrewing
• •Headline: Your Weekend Starts at Bature. Lagos, Are You Ready? Body: Cold beer, sizzling suya, hot music, and the best company. Our Lagos taproom is calling! Dive into our range of unique craft beers, each bursting with local character and award-winning taste. Come find your new favorite – good vibes guaranteed! #BatureTaproom #LagosLife #CraftBeerLove #WeekendVibes