Brand Tone

Practical & Problem-Solving, Relatable & "Tradie-Focused", Informal & Engaging, Proudly Australian, Confident & Direct

Brand Values

• •Functionality & Durability
• •Efficiency & Organization
• •Identification & Personalization
• •Safety
• •Quality
• •Authenticity/Community

Best Practices

• •Speak "Tradie": Use colloquialisms and direct language that resonates with Australian tradespeople (e.g., "bloody," "mate," "tough as nails") but avoid overdoing it to the point of caricature. Focus on their pain points (losing tools, site confusion).
• •Benefit-Driven & Problem-Solution Focused: Always lead with how Battshell solves a specific problem (identification, protection, saving money/time). Clearly articulate the value proposition.
• •Visually Reinforce with Language: Use descriptive words that match the product's ruggedness and customization (e.g., "tough," "secure," "vibrant," "custom").
• •Maintain an Authentic "Aussie Made" Pride: Subtly weave in the Australian-made aspect as a point of quality and relatability where appropriate.
• •Be Direct and Confident, Especially on Socials: Address potential skepticism head-on with clear benefits and features, just as they do in TikTok comments. Keep social media copy concise, engaging, and often with a clear call to action or question to boost interaction.

Social Perception

Positive for Target Audience, Innovative & Clever, Slight Skepticism from Some Outsiders, Valued for being Australian-Made, Seen as a Time/Money Saver

Copy Examples

• •Headline: Stop Losing Your Bloody Batteries! Body: Sick of your Makita batteries walking off the site? Slap a Battshell on it! Aussie-made, tough as nails, and in your colours. Never guess which battery is yours again. Protect your investment and get back to work.
• •Headline: Your Tools. Your Shell. Your Rules. Body: Don't let your Milwaukee batteries blend in. Battshell offers serious protection with a personal touch. Vented for safety, built to last, and designed so you can spot your gear a mile off. Choose your shell, add a sticker, make it yours.
• •Headline: Paint Scrapes. Battshell Protects. Body: Forget messy spray paint that wears off in a week. Battshell is the pro choice for DeWalt battery protection and ID. Tough, secure fit, and looks mint. Keep your batteries safe and easily identifiable, job after job.
• •Social Media Post (TikTok/Instagram): Mate, is this your battery or mine? 🤔 END the confusion! Battshells are here. 👇 Aussie made, heaps of colours, plus custom stickers. Keep your gear YOURS. #BattShell #TradieLife #ToolProtection #NeverLoseYourTools #Makita #Milwaukee #DeWalt
• •Website Product Description Snippet: Engineered for the demanding Aussie worksite, Battshell is more than just a cover – it's peace of mind. Made from high-impact co-polymer polypropylene, it securely hugs your battery, while strategically placed vents ensure optimal heat dispersal for safety. Make it unmistakably yours with over 400 colour and sticker combinations.