Brand Tone

Respectful & Reverent, Informative & Educational, Authentic & Quality-Focused, Patriotic (U.S. centric), Appreciative

Brand Values

• •Preservation of History
• •Connection
• •Quality & Authenticity
• •Respect for Service
• •Accessibility

Best Practices

• •Prioritize Historical Accuracy and Detail: Ensure all historical references are correct and provide context where appropriate. This reinforces the values of authenticity and education.
• •Use Respectful and Reverent Language: When discussing battles, service, and sacrifice, maintain a tone that honors the subject matter. Avoid overly casual or flippant language.
• •Emphasize Quality and Craftsmanship: Consistently mention the high-quality materials (museum-grade paper, Giclee printing) to underscore the value and durability of the products.
• •Connect with Emotion (Patriotism, Legacy, Connection): Appeal to the customer's sense of history, connection to family members who served, or patriotic pride, aligning with the brand's core mission.
• •Maintain a Clear, Informative, and Accessible Voice: While historical, the language should still be easy to understand for a broad audience, making history accessible as per the brand's values. Avoid overly academic or obscure jargon unless clearly explained.

Social Perception

Positive for Product Quality, Niche Appeal, Seen as a Source for Unique, Meaningful Gifts, Trustworthy (generally), Educational Resource

Copy Examples

• •Headline: Own a Piece of Valor. Explore Our Authentic Battle Archives. Body: Walk the grounds of history. Our meticulously reproduced military maps aren't just prints; they are echoes of courage, strategy, and sacrifice. Discover the battle that speaks to your story. Call to Action: Find Your Map Today.
• •Headline: More Than a Map. It's a Legacy. Body: Each line, each marking on our historical battle maps tells a story. Sourced from authentic military archives and printed on museum-quality paper, these maps connect you to the pivotal moments that shaped our world. Call to Action: Preserve Your History.
• •Headline: The General's View, On Your Wall. Body: Imagine the strategic decisions made, the bravery displayed. Battle Archives brings you authentic, high-quality reproductions of historic military maps. Perfect for the historian, veteran, or patriot in your life. Call to Action: Shop Historic Military Maps.
• •Headline: Uncover the Stories. Honor the Sacrifice. Body: At Battle Archives, we believe in the power of history. Our collection of detailed battle maps and historical prints serves as a tribute to the events and individuals who shaped our nation's military heritage. Call to Action: Explore the Archives.
• •Headline: From Bunker Hill to Baghdad: Charting America's Military Journey. Body: Relive crucial moments in military history with our stunning, Giclee-printed maps. Each piece is a testament to the detail and dedication of those who served. A meaningful addition to any home or office. Call to Action: Discover Our Collections.