Brand Tone

Knowledgeable and Expert, Customer-Oriented and Supportive, Reliable and Trustworthy, Direct and Informative

Brand Values

• •Expertise and Specialization: Focusing on a wide range of batteries and charging technology.
• •Customer Satisfaction: Emphasizing good service, fast shipping, and a user-friendly online experience.
• •Quality and Value: Offering a "sehr gutes Preis-Leistungs-Verhältnis" (very good price-performance ratio).
• •Reliability: Ensuring secure order processing and optimal product storage.
• •Experience: Highlighting over 15 years in the battery segment.

Best Practices

• •Prioritize Clarity and Information: Ensure all copy is straightforward, easy to understand, and provides the necessary technical details without being overly jargonistic. Offer clear explanations for battery types and their applications.
• •Emphasize Expertise and Experience: Regularly incorporate phrases that highlight the company's years in the business and deep knowledge of battery technology, reinforcing their authority.
• •Maintain a Helpful and Supportive Voice: Frame customer service interactions and informational content in a way that shows a commitment to helping customers find the best solutions and resolve issues efficiently.
• •Build Trust Through Reliability Cues: Consistently mention secure shipping, safe order processing, quality products, and the family-owned nature of the business to foster a sense of dependability.
• •Be Direct and Factual, Especially with Product Benefits: Clearly state the advantages and features of the batteries (e.g., "maintenance-free," "high cycle stability," "extreme starting power") to help customers make informed decisions.

Social Perception

The perception leans towards a dependable e-commerce provider for batteries, though concerns exist regarding product performance in some specific use cases and customer service responses to complex issues.

Copy Examples

• •Headline: Powering Your World: Germany's Battery Experts for Every Need. Body: With over 15 years of dedicated experience, Batterie-Industrie-Germany delivers reliable power solutions straight to your door. From automotive to solar, find the perfect battery with our expert guidance and enjoy fast, secure shipping.
• •Product Snippet: Don't Let a Dead Battery Slow You Down. Body: Our BIG Professional AGM batteries offer superior cycle stability and maintenance-free performance, even in demanding applications. Trust our expertise for long-lasting power you can count on. Explore the range.
• •Service Highlight: Expert Advice, Easy Online Shopping. Body: Navigating the world of batteries can be complex. Our knowledgeable team is here to help you find the right fit, backed by a user-friendly webshop and secure checkout. Experience the B.I.G. difference.
• •Trust Factor: Your Reliable Partner in Battery Technology. Body: As a family-owned business, we value your trust. We're committed to providing quality batteries at fair prices, ensuring optimal storage and swift delivery for every order.
• •Problem/Solution: Need a Specific Battery? We've Got You Covered. Body: From leisure batteries for your caravan to high-performance starter batteries, our extensive selection meets diverse needs. Shop with confidence and get the power you require, efficiently and reliably.