Brand Tone

Helpful & Informative, Friendly & Approachable, Confident & Passionate, Community-Oriented, Ethical & Transparent

Brand Values

• •Safety
• •Family-Centric
• •Quality & Performance
• •Accessibility & Affordability
• •Urban Mobility & Sustainability
• •Swiss Identity & Local Support
• •Customer Focus & Service

Best Practices

• •Always Emphasize the "Why": Connect features back to core values. Don't just say "500W motor"; explain *why* it matters for Swiss families (tackling hills, carrying cargo easily).
• •Speak Parent to Parent: Use language that resonates with families. Acknowledge their challenges (e.g., safety concerns, managing busy lives) and position Batoo as the solution.
• •Be Confidently Informative, Not Arrogant: Highlight superior features and Swiss design with pride, but back it up with clear explanations and a helpful attitude. Invite questions and test rides.
• •Foster Community in Your Language: Use inclusive terms ("our Batoo family," "join us"). Encourage sharing experiences. Respond to comments and messages with a personal touch.
• •Maintain Transparency: Be open about design choices, pricing rationale (where appropriate, as seen on their site comparing to EU regulations), and commitment to local partnerships and ethical practices.

Social Perception

Positive, Trustworthy, Innovative, Good Value

Copy Examples

• •Headline: Conquer Swiss Hills with Your Crew. Effortlessly. Body: Tired of struggling up steep city streets with your precious cargo? The Batoo Colibri, designed by Swiss parents for Swiss parents, boasts a powerful 500W motor to make every journey smooth and enjoyable. Finally, an e-cargo bike that understands our terrain. Book your free test ride in Lausanne or Geneva today!
• •Headline: Safety First, Adventure Always. Body: We get it. As parents, your children's safety is paramount. That's why we've engineered the Batoo e-cargo bike with the highest safety standards, inspired by ADAC crash tests. Ride with peace of mind, knowing your family is protected on every urban exploration. Discover our safety features.
• •Headline: More Power. More Joy. More Family Time. Body: Why choose between power and practicality? The Batoo Colibri delivers both. Its robust 500W motor tackles inclines with ease, while the thoughtful cargo design makes school runs and grocery trips a breeze. Rediscover your city, together.
• •Headline: The Smart Swiss Choice for Urban Families. Body: Designed in Switzerland, for Switzerland. The Batoo e-cargo bike offers the perfect blend of power, safety, and value, specifically tailored for our unique cityscapes. Join the growing Batoo family and experience the difference. Learn more about our Swiss advantages.
• •Headline: Your Car-Free City Life Starts Here. Body: Imagine effortless commutes, fun family outings, and a greener footprint. The Batoo e-cargo bike makes it possible. Powerful, safe, and designed by parents who understand your needs. Ready to make the switch? Test ride the future of urban mobility.