Brand Tone

Friendly and Approachable, Knowledgeable and Authoritative, Community-Oriented, Authentic and Passionate, and Honest

Brand Values

• •Expertise and Quality
• •Customer Service
• •Community
• •Authenticity
• •Sustainability/Ethical Practices
• •Family-Run Heritage

Best Practices

• •Speak from Experience: Write as a surfer talking to other surfers. Use authentic language and share genuine enthusiasm for the sport.
• •Prioritize Helpfulness: Focus on providing valuable information and honest advice rather than aggressive sales tactics. Answer the questions surfers actually have.
• •Embrace Local Connection: Reference Perranporth, Cornwall, and the local surfing conditions to reinforce community ties.
• •Keep it Friendly and Approachable: Use a conversational and welcoming tone across all communications, making customers feel like part of the Bathsheba family.
• •Be Authentic and Transparent: Highlight the shop's history, family-run nature, and commitment to quality and honest service. If you're promoting eco-friendly products, explain why it matters to the brand.

Social Perception

Customers see them as a reliable, trustworthy source for surf gear and advice. They are viewed as a welcoming and integral part of the Perranporth surf scene. The staff's expertise and friendly demeanor are highly valued. There's an appreciation for their local, family-run nature in an era of online giants.

Copy Examples

• •Headline: Your Local Wave Experts Since '89. Ride with Bathsheba. Body: More than just a shop, we're a family of surfers dedicated to helping you find the perfect gear. From first waves to seasoned swells, get honest advice and quality kit right here in Perranporth.
• •Social Media Post: Sun's out, swell's up! ☀️ Our team (who were probably out there at dawn!) are ready to chat boards, wetsuits, or just the pure joy of a good Cornish wave. Pop in and say hi!
• •Product Description (Wetsuit): Stay warmer, surf longer. Our hand-picked Xcel wetsuits offer incredible flexibility and a fit that feels like a second skin. Not sure on size? Our experienced surfers will make sure you get the perfect match – no guesswork, just expert advice.
• •About Us Snippet: For over 30 years, Bathsheba Surf has been the heart of Perranporth's surf scene. We're not just selling gear; we're sharing our passion. Come experience the difference a local, family-run shop makes.
• •Promotional Email Subject: Gear Up For Your Next Adventure - Expert Advice Inside! Body: Planning your next surf trip? Let our seasoned surfers at Bathsheba help you choose the right board and essentials. We only stock what we trust, so you can hit the waves with confidence. Plus, check out our new eco-friendly tees, designed by local artists!