Brand Tone

Friendly, Approachable, Informative, Trustworthy, Community-Oriented, Engaging, Passionate, Creative, Playful, and Fun.

Brand Values

• •Natural and Healthy: Prioritizing natural, skin-nourishing ingredients and avoiding harsh chemicals, perfumes, dyes, or artificial fillers.
• •Handcrafted Quality: Emphasizing that products are made in small batches with care.
• •Customer Experience and Joy: Focus on providing enjoyable experiences, not just products, particularly through "The Scent Experience" workshops.
• •Eco-Consciousness and Sustainability: Commitment to cruelty-free ingredients and environmentally friendly packaging.
• •Community and Connection: Being part of the local Ferndale community and fostering connections through workshops and events.
• •Transparency: Sharing the brand story and the benefits of their natural ingredients.
• •Self-Care and Well-being: Promoting products and experiences that contribute to relaxation and personal care.

Best Practices

• •Embrace Warmth and Authenticity: Use a friendly, genuine voice. Share the story behind the brand and the passion for natural products. Avoid overly corporate or impersonal language.
• •Highlight Natural Benefits and Ingredients: Clearly communicate what makes the products special – the natural ingredients, their benefits, and what’s *not* in them (e.g., "free from harsh chemicals"). Educate customers in an accessible way.
• •Focus on Experience and Joy: Whether it's the luxury of using a handmade soap or the fun of a workshop, convey the positive emotions and experiences associated with the brand. Use words that evoke sensory pleasure and fun.
• •Engage the Community: Ask questions, encourage user-generated content (especially around workshop experiences), and respond to comments in a friendly and timely manner. Make customers feel like part of the Bath Savvy family.
• •Be Visually Consistent with Tone: Ensure that the visuals used alongside the copy (photos, videos) reflect the same natural, handcrafted, and joyful aesthetic. The copy and visuals should work together to tell a cohesive brand story.

Social Perception

Positive Customer Feedback, Valued Local Business, Fun and Unique Experience Provider, Trustworthy and High-Quality, Support for Black-Owned Business.

Copy Examples

• •✨ Glow naturally, from head to toe! ✨ Our [Product Name] is handcrafted with love and the purest natural ingredients, because your skin deserves the best. Gentle, nourishing, and oh-so-soothing. Tap to treat yourself! #BathSavvyNaturals #HandmadeSkincare #NaturallyBeautiful #SelfCareSavvy
• •Unleash your inner artisan! 🌿 Join us for The Scent Experience at Bath Savvy in Ferndale. Mix, mingle, and create your own signature-scented bath & body goodies. Perfect for a girls' night out, a unique date, or just a joyful escape! Book your spot today and let the fun begin! #BathSavvyScentExperience #DIYWorkshop #FerndaleEvents #CreateAndConnect #NaturalFun
• •Whipping up some magic! ✨🥣 Each jar of our [Product Name] is made in small batches with ingredients you can trust (and pronounce!). Pure goodness for your skin. What scent should we make next? 👇 #BathSavvy #HandmadeWithLove #NaturalIngredients #SkincareSecrets #SmallBatchGoodness #TikTokMadeMeBuyIt
• •Bath Savvy: Artisan Soaps & Natural Skincare. Experience the joy of handcrafted products, made with pure ingredients to nourish your body and soul. Discover our collection or create your own at The Scent Experience! [Shop Now] [Book a Workshop]
• •Love your skin, love your planet! 💚 At Bath Savvy, we're committed to creating beautiful, effective products that are kind to you and the Earth. From cruelty-free ingredients to eco-friendly packaging, we believe in self-care that feels good, inside and out. Learn more about our sustainable practices on the blog! #BathSavvyNaturals #EcoFriendlyBeauty #SustainableSelfCare #NaturallyConscious