Brand Tone

Playful & Humorous, Friendly & Approachable, Eclectic & Vibrant, Enthusiastic & Positive

Brand Values

• •Individuality & Self-Expression
• •Fun & Joy
• •Creativity & Artistry
• •Inclusivity & Community
• •Novelty & Uniqueness

Best Practices

• •Embrace the "Fun, Funky & Fabulous": Let this tagline be a guiding principle. If the copy doesn't feel like it fits at least one of these words, rethink it.
• •Use Playful Language & Wit: Don't be afraid of puns (if appropriate), lighthearted humor, and enthusiastic descriptions. Keep it clever but accessible.
• •Incorporate Emojis Strategically: Emojis can enhance the playful and friendly tone on social media and in emails, but use them in a way that aligns with the brand's slightly edgy but ultimately positive vibe. ✨😉🎉🎁
• •Focus on Individuality and Joy: Frame products not just by their features, but by how they help customers express themselves or bring a smile to someone's face.
• •Create a "Voice Guide" Snippet: A short internal document with keywords (e.g., vibrant, quirky, delightful, cheeky, artistic, joyful), "words to avoid" (e.g., ordinary, basic, corporate, serious), and examples of good/bad copy can help ensure consistency, especially if multiple people are creating content.

Social Perception

A go-to destination for unique, quirky, and fun gifts and home décor, A brand with a distinct and memorable personality, A supportive part of its local community (for the physical store), A source of delightful and unexpected finds, Trustworthy and offering good quality for its niche.

Copy Examples

• •General Social Media Post: "Warning: may cause spontaneous grinning and an uncontrollable urge to redecorate. 😉 Our latest collection of fabulously funky finds has just landed! #BathroomGraffiti #FunkyDecor #UniqueGifts #ShopHappy"
• •New Product Arrival (Jewelry): "Life's too short for boring bling! ✨ Unleash your inner sparkle with our new eye-popping jewelry pieces. Perfect for you, or for that friend who deserves a little extra fab. #QuirkyJewelry #StatementPiece #GiftIdeas #BathroomGraffiti"
• •Website Homepage Banner: "Bored of beige? So are we. Dive into Bathroom Graffiti: your escape to a world of Fun, Funky & Fabulous gifts, art, and home décor!"
• •Email Subject Line: "Psst... Your Dose of Delight Has Arrived! (Open for Fun!)"
• •Promotional Post: "Bad day? We prescribe a browse through Bathroom Graffiti. Side effects include: improved mood, home beautification, and extreme gift-giving satisfaction. Shop online or visit our happy place in Northalsted! #RetailTherapy #ChicagoShopping #UniqueFinds"