Brand Tone

Aspirational & Sophisticated, Customer-Centric & Reassuring, Informative & Expert, Passionate

Brand Values

• •Customer Focus
• •Quality & Uniqueness
• •Value
• •Trust & Security
• •Passion for Design
• •Transformation

Best Practices

• •Use Aspirational and Evocative Language Consistently: Words like "luxury," "sanctuary," "bespoke," "opulent," "dream," and "passion" should be woven naturally into product descriptions, blog posts, and social media.
• •Reiterate guarantees, support, and the brand's commitment to their satisfaction.
• •Showcase Expertise Through Value-Driven Content: Continue creating informative blog posts and buying guides that empower customers, reinforcing the brand as a knowledgeable and trusted resource.
• •Infuse the Founders' Passion: Subtly reference the "Our Story" where appropriate to remind customers of the genuine passion and experience behind the brand, making it more relatable and trustworthy.
• •Focus on the transformative experience, not just the item.

Social Perception

Helpful providers of quality, luxurious products.

Copy Examples

• •Let's Create Your Perfect Bathroom.
• •We're more than just an online store; we're bathroom specialists passionate about helping you realize your vision.
• •Imagine unwinding in a spa-like atmosphere, right in your own home.
• •Our whirlpool tubs with chromatherapy aren't just beautiful; they're an investment in your relaxation and well-being.
• •From Our Home Story to Yours: Quality You Can Trust, Style You'll Adore. That's why we offer only trusted brands and stand by our commitment to quality and secure shopping.