Brand Tone

Nurturing, educational, reassuring, warm, playful, and child-friendly.

Brand Values

• •Child Development and Education
• •Family Bonding
• •Safety and Quality
• •Charitable Giving
• •Innovation

Best Practices

• •Always Speak to the "Why": Focus copy on the benefits beyond a clean child brain development, routine building, and bonding. The message is not just "buy a bath book," but "enhance your child's world."
• •Maintain a Nurturing Voice: Use warm, reassuring, and encouraging language. Address parents' desires for their children's well-being and development directly.
• •Emphasize Safety and Quality: In a market for children's products, trust is paramount. Regularly mention that the books are non-toxic, durable, and safety tested in your marketing materials.
• •Incorporate Playfulness: While educational, the brand should not feel sterile. Use playful words, alliteration, and reflect the fun of the stories in your copy. The book titles themselves are a great example of this.
• •Highlight the "Give Back" Component: The charitable aspect is a powerful differentiator. Mentioning that customers can choose their charity adds a layer of personal connection and shared values to the purchase.

Social Perception

Positive, professional yet playful, with highly favorable customer reviews on their own site, but limited third-party reviews due to being a relatively new brand. No negative sentiment or scam accusations.

Copy Examples

• •Make a Splash with Storytime. Transform bathtime into the best time for learning and laughter. Our waterproof, rhyming books are designed to captivate your little one, making every scrub-a-dub an adventure. Shop the collection and start a new bathtime tradition.
• •The Only Bath Books That Grow with Them. From first splashes to learning their first big words, Bathies Books are there for every milestone. With over 200 words, rhyming stories, and life lessons, you're not just reading a book; you're building a foundation.
• •Safety Tested, Parent Approved. Peace of mind in every tub. Our books are non-toxic, virtually indestructible, and fully safety tested. Because we believe in making bathtime better, and safer, for your family.
• •Give a Gift That Makes a Difference. Looking for the perfect baby shower gift? Bathies Books are a unique present that supports developmental play. Plus, with every purchase, you contribute to a charity of your choice. Give the gift of reading and kindness.
• •End the Bathtime Battles. Turn "I don't wanna!" into "Can we read it again?". Our engaging stories encourage a calm, seated bathtime, making it a peaceful wind-down for both of you.