Brand Tone

Relaxing & Comforting, Indulgent & Luxurious (yet accessible), Friendly & Approachable, Caring & Nurturing

Brand Values

• •Comfort & Relaxation
• •Self-Care & Well-being
• •Quality & Practicality
• •Customer Satisfaction
• •Family & Safety

Best Practices

• •Create a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., relaxing, luxurious, friendly), including "do's and don'ts" for language, specific keywords to use or avoid, and examples.
• •Focus on "You" Language: Address the customer directly, focusing on their needs, feelings, and the benefits they will experience (e.g., "Your most luxurious bath," "Let The Bath Buoy cradle you").
• •Use Sensory Words: Incorporate words that evoke feelings of comfort, relaxation, and indulgence (e.g., "cradle," "cloud-like," "serenity," "melt away," "steamy," "luxurious").
• •Maintain Consistency Across All Channels: Ensure the tone is the same on the website, social media, email marketing, and any advertisements. Review content regularly to check for alignment.
• •Tell a Story (Even a Small One): Frame the product within a relatable scenario or aspiration, such as escaping a stressful day or creating a personal sanctuary. This helps connect emotionally with the audience and reinforces the brand's values.

Social Perception

Positive for the Bath Pillow & Baby Safety Device, Slight Confusion Possible (due to dual product nature), Emerging Brand

Copy Examples

• •Headline: Sink into Serenity. Your Most Luxurious Bath Awaits. Body: Tired muscles? Stressed mind? Let The Bath Buoy cradle you in cloud-like comfort. Our inflatable bath pillow transforms your ordinary tub into an extraordinary escape. Inflate, recline, and let the day melt away.
• •Social Media Post: Weekend plans: 1. Draw a warm bath. 2. Inflate The Bath Buoy. 3. Disappear for an hour (or two). ✨ What's your favorite way to unwind with #TheBathBuoy? #SelfCareSunday #BathTimeBliss #RelaxationMode
• •Product Description Snippet: Why just bathe when you can buoy? The Bath Buoy isn't just a pillow; it's your personal upgrade to five-star relaxation. Designed for ultimate comfort and support, it’s the simple secret to the best bath you've ever had. Easy to inflate, even easier to love.
• •Email Subject: Gift Yourself (or Someone Special) the Ultimate Bath Upgrade! Email Body: Imagine this: steamy water, your favorite scent, and pure, uninterrupted comfort. With The Bath Buoy, that dream bath is just an inflation away. Treat yourself to the me-time you deserve.
• •Ad Copy: Stop dreaming about a better bath. Float into it. The Bath Buoy provides luxurious support for your head, neck, and back, making every soak a spa-like indulgence. Get yours and rediscover the joy of bathing!