Brand Tone

Caring, Playful, and Artisanal

Brand Values

• •Natural & Safe Ingredients
• •Handmade Quality & Freshness
• •Cruelty-Free
• •Self-Care & Mental Wellbeing
• •Customization & Personalization
• •Joy & Fun

Best Practices

• •Create a Brand Voice Guide: Document the core values, mission, target audience, and define the brand's personality (e.g., "The Nurturing Artisan," "The Playful Creator"). Include lists of "words we use" and "words we avoid." This serves as a reference for anyone creating content.
• •Emphasize Benefits with a Personal Touch: Focus on how the products make the customer *feel* (relaxed, joyful, cared for) and the experience they create (a moment of peace, fun for kids). Use "you" and "your" frequently to make it personal.
• •Show, Don't Just Tell, the "Handmade & Natural" Aspect: Instead of just stating it, weave it into descriptions. For example, "Each swirl of color is mixed by hand," or "Infused with nature's kindest oils." Use sensory language.
• •Maintain a Consistent Level of Playfulness (Where Appropriate): While caring is central, the playful aspect (especially with custom/character bombs) can be highlighted with lighthearted language, fun questions, or gentle humor, without undermining the quality or natural message.
• •Review and Align Regularly: Periodically review all marketing copy (website, social media, ads, emails) to ensure it aligns with the defined brand tone. This is especially important if multiple people are creating content. Ensure the message of "self-care," "natural," and "handmade" is consistently threaded through communications.

Social Perception

High Quality & Effective, Gentle & Safe, Creative & Unique, Trustworthy Local Brand, Associated with Self-Care and Gifting

Copy Examples

• •Headline: Your Skin Deserves a Hug. Ours Come in a Bomb. Body: Handmade with love and the gentlest natural ingredients, because your soak should be as kind as it is colorful. Dive into pure, joyful bliss.
• •Headline: Freshly Flipped for Your Bath! (No, Not Pancakes – Bath Bombs!) Body: We craft your fizzy friends the moment you say ‘go’! Get ready for vibrant colors, dreamy scents, and skin-loving goodness, handmade right here in Singapore. No nasties, just happy soaks.
• •Headline: Unleash Your Inner Artist (in the Tub!). Body: Got a favorite character? A dream scent combo? Let’s make it a bath bomb! Our custom creations are all about fun, fizz, and *your* perfect moment of escape.
• •Headline: More Than Just a Bath Bomb. It’s a Little Act of Self-Love. Body: From our hands to your tub, each bomb is a reminder that you matter. Soak in the natural goodness and let the world melt away for a while. You’ve earned it.
• •Headline: Warning: May Cause Extreme Relaxation and Bursts of Joy. Body: Our bath bombs are packed with natural ingredients and happy vibes. Perfect for winding down, cheering up, or just because. What happy moment will you create today?