Brand Tone

Expert, Passionate, Trustworthy, Customer-Centric, and Helpful. The language is consistently 'by cricketers, for cricketers.'

Brand Values

• •Expertise and Craftsmanship
• •Customer-Centricity
• •Authenticity and Trust
• •Quality
• •Community and Passion

Best Practices

• •Lead with Expertise: Always frame communications from the perspective of knowledgeable cricketers. Use specific, technical language where appropriate (e.g., "minimal scooping," "English willow grades") to build credibility, but always explain it in a way that is helpful to the amateur player.
• •Emphasize "By Cricketers, For Cricketers": This tagline should be a guiding principle. Every piece of copy, from a social media reply to a product page, should reflect a genuine passion for and understanding of the sport and its players.
• •Reinforce Trust and Authenticity: Consistently mention the guarantee of genuine products and the direct relationships with brands like SS and MRF. This is a key differentiator and addresses a major customer concern about counterfeit goods.
• •Balance B3 and BAT FIRST: When appropriate, leverage the connection to B3 Cricket. Mentioning the B3 factory, the on-site bat makers, and the custom-fitting heritage adds immense value and authority to the BAT FIRST retail brand. It shows that this isn't just a retailer, but an expert-backed one.
• •Maintain a Helpful, Approachable Tone: Despite the high level of expertise, the tone should never be elitist. Encourage questions, offer "Bat Chats," and create content that educates players. This aligns with the value of providing "pro service" to everyone and makes the brand feel accessible.

Social Perception

BAT FIRST and B3 Cricket are perceived as highly reputable, expert, and genuine manufacturers in their field. Customers see them as providing excellent, accommodating service, high-quality products, and a unique, welcoming factory experience, often associated with a level of customization and service typically reserved for professional players. This perception is built on transparency, quality materials, and deep customer satisfaction.

Copy Examples

• •Whether it's a world-renowned classic from SS Ton or a custom-made weapon from our own B3 factory, every bat has a story. As cricketers ourselves, we only stock what we believe in. Find the bat that tells your story this season. #BatFirst #B3Cricket #CricketLife #GenuinePerformance
• •Your Perfect Bat is Here. Hand-Selected by Experts. From the biggest names in the game to your own bespoke B3 design, get genuine quality and service you can trust. By cricketers, for cricketers.
• •Don't Get Caught Out by Fakes. Shop Genuine Bats at BAT FIRST. We guarantee every bat from MRF, DSC, CA, and SS is the real deal. Plus, get expert advice from our team.
• •Why do we stock CA? Because performance and heritage matter. As genuine bat-makers ourselves at B3, we respect true craftsmanship. This CA 15000 Plus is a testament to that—perfectly balanced for the modern power player. We've inspected it, we've tapped it, and it meets the standard. Your runs are guaranteed to be authentic.
• •Bat First - Official UK Stockist. SS, MRF, DSC & CA Bats. Tired of wondering if it's real? Buy with confidence. Expert advice, full warranties, and service from the makers at B3 Cricket.