Brand Tone

Caring and Thoughtful, Professional and Reliable, Quality-Focused and Gourmet, Customer-Centric and Accommodating, Celebratory and Joyful

Brand Values

• •Quality and Excellence
• •Customer Satisfaction
• •Thoughtfulness and Care
• •Support for Local/NZ Products
• •Reliability and Trust
• •Generosity and Value

Best Practices

• •Emphasize Genuine Care and Connection: Always write from a place of understanding the emotion behind the gift. Use words like "thoughtful," "heartfelt," "connect," "care," and "share joy."
• •Highlight Quality and NZ Sourcing: Consistently mention the premium nature of the products, using terms like "gourmet," "luxury," "finest," "award-winning," and "New Zealand's best" or "locally sourced" where appropriate. This reinforces the value and specialness of the gift.
• •Maintain a Professional Yet Warm Voice: While reliable and efficient, the tone should not be cold or overly corporate. Balance professionalism with warmth, approachability, and the joy of giving. For example, "Meticulously arranged and reliably delivered" balances precision with the implied care.
• •Focus on the Recipient's Experience: Frame the copy around the delight and positive emotions of the person receiving the gift. Use phrases like "make their day," "a wonderful surprise," "beautifully presented to delight," "unforgettable."
• •Be Clear, Confident, and Trustworthy: Provide clear information about products, services (like customization or delivery), and the brand's guarantee. Use confident language that reassures the customer they are making a good choice with a reliable company.

Social Perception

Highly Reputable, Trusted for Quality and Service, Go-To for Gourmet and Specialised Gifts, Long-Standing and Established, Associated with "Wow" Factor

Copy Examples

• •Headline: More Than a Gift, It's a Batenburgs Moment. Body: When words aren't enough, send a beautifully curated Batenburgs gift basket. Packed with New Zealand's finest and your heartfelt wishes, we deliver joy and connection, every time. Because every occasion, big or small, deserves to be memorable.
• •Headline: Celebrate Them, The Kiwi Way. Body: From gourmet delights to local treasures, our gift hampers are a true taste of New Zealand thoughtfulness. Perfect for saying 'thank you,' 'congratulations,' or simply 'thinking of you.' Customize your gesture of aroha today.
• •Headline: Corporate Gifting, Crafted with Care. Body: Impress clients and reward your team with Batenburgs' bespoke corporate hampers. We blend premium quality with seamless service, ensuring your brand stands out with a gesture of genuine appreciation. Thoughtful gifting, professionally delivered.
• •Headline: When You Can't Be There, We Are. Body: Bridge the distance with a Batenburgs gift basket. Whether it's a comforting embrace in a sympathy hamper or a cheer-filled birthday surprise, we ensure your love and thoughts are felt, beautifully presented and reliably delivered across New Zealand.
• •Headline: The Art of Giving, Perfected. Body: At Batenburgs, we believe a gift should be an experience. That’s why each hamper is thoughtfully designed, meticulously packed with award-winning products, and guaranteed to delight. Discover the joy of effortless, elegant gifting.