Brand Tone

sophisticated, empowering, and convenient

Brand Values

• •Quality & Craftsmanship
• •Convenience & Accessibility
• •Style & Versatility
• •Sustainability

Best Practices

• •Lead with the "Why": Start with the emotional benefit—elegance, confidence, freedom—before explaining the "How" (the easy application process).
• •Balance Elegance and Practicality: Always pair sophisticated language ("timeless," "crafted," "delicate") with words that convey convenience ("easy," "fast," "instant").
• •Use Empowering Language: Employ verbs and phrases that give the customer agency and control over their style (e.g., "Create your look," "Switch your style," "You choose").
• •Highlight the "Hand-Painted" Difference: Consistently mention the craftsmanship ("chosen with care," "hand-painted with love") to differentiate from lower-quality, mass-produced competitors.
• •Incorporate the Founder's Story: While not detailed in the search, leveraging the "Om os" (About Us) story in marketing can build a stronger personal connection and foster brand loyalty.

Social Perception

High-Quality Designs, Positive Customer Experience, Trustworthy

Copy Examples

• •Effortless Elegance. Perfect Nails in Minutes. Tired of time-consuming salon appointments? Our hand-painted press-on nails give you a flawless, durable manicure from the comfort of home. Change your style whenever you want. Shop the new Delicate Collection now!
• •Salon-Quality Style. Unbeatable Convenience. Discover the freedom of reusable press-on nails. Beautiful, durable, and easy to apply. Skip the salon, save money, and never compromise on style.
• •We love seeing how you style your B-atelier nails! ✨ From a casual day out to a special occasion, you make our designs shine. Tag us in your photos for a chance to be featured! #BatelierStyle
• •A timeless classic, reimagined. Each nail in our '20th Red Almond' set is hand-painted with care, delivering a rich, deep red that exudes confidence. Made with high-quality, reusable materials for a look that is both stunning and sustainable.
• •A New Look for Every Mood. Why commit to one style when you can have them all? Whether it's a wedding, a vacation, or just a Tuesday, B-atelier gives you the power to transform your look in an instant. Find your perfect set today and embrace unlimited style freedom!