Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Indulgent and Celebratory, Slightly Playful, Trustworthy and Quality-Focused

Brand Values

• •Quality: Using high-quality ingredients to create superior products.
• •Handmade/Artisanal: The 'small batch' and 'handmade' aspect is a key differentiator, suggesting care and attention to detail.
• •Passion for Baking: The brand story emphasizes that the business grew from a genuine love for baking.
• •Customer Delight: Aiming to bring joy and satisfaction to customers through their baked goods.
• •Accessibility: Offering postal treats makes their products available nationwide.
• •Community/Connection: Implied through the joy of sharing bakes and the friendly engagement on social media.

Best Practices

• •Always Be Warm and Inviting: Use friendly, approachable language. Address the customer directly (e.g., 'you,' 'your').
• •Focus on the Joy of Indulgence: Emphasize the treat aspect, the happiness, and the comfort your bakes provide. Use descriptive, sensory language (e.g., 'gooey,' 'decadent,' 'mouth-watering').
• •Highlight Quality and Craftsmanship: Consistently mention 'handmade,' 'small batch,' 'fresh,' and 'quality ingredients' to reinforce trust and the premium nature of your products.
• •Maintain Enthusiasm: Let your passion for baking shine through in your words. Use exclamation points judiciously and positive adjectives.
• •Engage and Interact: Ask questions, encourage sharing, and respond to comments and messages in the same friendly and enthusiastic tone used in your primary communications. This builds a community around your brand.

Social Perception

Provider of Delicious Treats, High-Quality Baker, Reliable for Gifts, Friendly and Engaging Small Business, Positive local reputation for quality

Copy Examples

• •✨ Say hello to your new obsession! ✨ Our Triple Chocolate Chunk Cookies have landed, and they’re every bit as dreamy as they sound. Gooey, rich, and packed with Belgian chocolate – because you deserve the best! 😉 Order a batch of happiness straight to your door. Link in bio! #BatchedBakehouse #NewTreat #CookieHeaven #PostalCookies #HandmadeWithLove
• •Sending a little box of joy, straight to your letterbox. Discover lovingly handmade brownies, blondies, and cookies at Batched Bakehouse. Baked fresh, just for you.
• •Hey [Customer Name], need a midweek pick-me-up? Or perhaps a special something for a special someone? This week only, get 15% off all our Blondie boxes! Indulge in fudgy goodness – you’ve earned it. Use code TREATYOURSELF15 at checkout. 😊
• •(Video of batter being mixed or bakes coming out of the oven) Rise and shine, bakers! ☀️ We’re whipping up fresh batches of your favourites today. That smell? Pure happiness! What are you craving from the Bakehouse this week? 🤔 #BehindTheBakes #SmallBatchGoodness #FreshlyBaked
• •Meet our legendary Salted Caramel Brownie – the perfect blend of rich, fudgy chocolate and swirls of gooey, homemade salted caramel. Each bite is a little piece of heaven. Handmade in small batches with lots of love and the finest ingredients, it’s the ultimate treat delivered to your door. Perfect for sharing... or keeping all to yourself (we won’t tell!).