Brand Tone

authentic, passionate, and educational

Brand Values

• •Excellence & Quality
• •Authenticity & Tradition
• •Organic & Environmental Respect
• •Passion & Sharing
• •Family & Heritage

Best Practices

• •Emphasize Heritage and Terroir: Consistently weave in the story of the family, the Luberon location, and the connection to Provençal traditions.
• •Highlight Quality and Awards: Subtly (or directly, where appropriate) mention the organic certification, AOP status, and the numerous accolades to reinforce expertise and premium positioning.
• •Use Sensory and Evocative Language: Describe the taste profiles, aromas, and the experience of using the olive oils. Words like "aromatic," "intense," "fruity," "delicate," and "sun-drenched" can be effective.
• •Maintain a Passionate and Educational Voice: Share knowledge about olive oil, its benefits, and how to best use different varieties. Convey enthusiasm for the craft.
• •Be Authentic and Approachable: While premium, the brand should still feel accessible. A friendly, inviting tone, especially when encouraging visits or engagement, aligns with the family-run aspect.

Social Perception

Customers and the public generally perceive Bastide du Laval as a producer of high-quality, premium organic olive oil. They are seen as experts in their field, with a strong reputation built on numerous awards and recognition from renowned chefs. The brand is associated with the beauty and culinary traditions of Provence. Visits to the mill are described as enjoyable and informative experiences. The move to Shopify for their e-commerce site is seen as a positive step, improving online sales and user experience.

Copy Examples

• •Taste the Soul of Provence. Our award-winning organic olive oils are more than just an ingredient; they're an experience. Hand-harvested and cold-pressed at our family mill in Luberon. Discover the difference.
• •From Our Grove to Your Table: The Art of Organic Olive Oil. At Bastide du Laval, we passionately craft each bottle to capture the essence of our sun-drenched terroir. Elevate your everyday.
• •Unlock a World of Flavor. Forget bland olive oil. Our AOP Provence oils are bursting with aromatic complexity. Drizzle, savor, and understand why chefs choose Bastide du Laval.
• •Rooted in Tradition, Committed to Excellence. Experience the authentic taste of Provence with Bastide du Laval's organic olive oils – a testament to generations of savoir-faire and a deep respect for nature.
• •More Than Just Olive Oil, It's a Passion We Share. Visit our mill in Cadenet for a complimentary tasting and immerse yourself in the journey from olive to exceptional oil. Your culinary adventure starts here.