Brand Tone

Friendly and Approachable, Inspiring and Creative, Helpful and Instructional, Enthusiastic and Passionate, Community-Oriented

Brand Values

• •Creativity
• •Variety and Abundance
• •Inspiration
• •Quality
• •Community
• •Joy of Making

Best Practices

• •Create a Simple Tone of Voice Guide: Document key characteristics (e.g., "Friendly, Inspiring, Helpful, Enthusiastic, Community-Focused") with do's and don'ts. For example, "Do: Use emojis to convey warmth. Don't: Use overly technical jargon without explanation."
• •Use "We" and "You" Actively: Speak directly to the customer ("You'll love this...") and as a collective representing the brand ("We're excited to show you..."). This fosters a personal connection.
• •Incorporate Crafting-Specific Language Naturally: Use terms like "DIY," "create," "make," "inspire," "project," "handmade," alongside product-specific terms, to resonate with the target audience.
• •Always Inject Enthusiasm and Positivity: Even when addressing issues, maintain a positive and helpful demeanor. Crafting is a joyful activity, and the brand's communication should reflect that.
• •Encourage Interaction and Share User Content: Actively ask questions, run polls, and feature customer creations (with permission). This reinforces the community value and makes the brand feel more approachable and engaged.

Social Perception

Customers likely perceive Bastelschachtel as a comprehensive "one-stop-shop" for crafting supplies. It's seen as a source of inspiration and practical help for DIY projects. The brand is likely viewed as reliable and passionate about the crafting world. There's an appreciation for the wide range of products that cater to diverse crafting interests. The engagement on social media suggests a positive connection with its audience, who see it as more than just a retailer but a part of their crafting hobby.

Copy Examples

• •✨ Unleash your inner artist! ✨ Our NEW collection of vibrant silk paints has just landed. Perfect for transforming scarves, cushions, and more into masterpieces. What colourful creation will you dream up first? #Bastelschachtel #CraftYourJoy #NewInStock #SilkPainting
• •Ready to learn a new skill and meet fellow craft lovers? 🎨 Join our upcoming 'Watercolor Wonders' workshop this Saturday! We'll provide all the supplies and a sprinkle of inspiration. Limited spots – grab yours and let's make something beautiful together! Link in bio. #BastelWorkshop #CraftCommunity #LearnToCreate #GrazCreativ
• •Stuck for a weekend project? 🤔 How about these adorable upcycled jam jar lanterns? So easy, so charming, and we’ve got all the glitter, glue, and gorgeous ribbons you need to get started! Check out our blog for the full tutorial. Happy crafting! #DIYInspo #BastelIdee #WeekendCrafts #Upcycle
• •Happy Monday, crafters! ✂️ What amazing project are you diving into this week? Share your plans in the comments below – we love hearing what you're making! Need a little motivation? Our 'Bestsellers' section is packed with popular picks! #CraftMotivation #BastelnMachtGlücklich #CreativeWeek #ShareYourCraft
• •Hi [Customer Name]! Thanks so much for reaching out. 😊 We'd be happy to help you find the perfect paper for your scrapbooking project! Could you tell us a bit more about the style you're going for? We're here to make your crafting dreams come true! #HappyToHelp #CraftSupplies #BastelSupport