Brand Tone

Authentic & Passionate, Quality-Conscious & Sophisticated, Practical & Functional, Down-to-earth & Relatable, Trustworthy & Transparent

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Functionality & Practicality
• •Durability & Longevity
• •Authenticity
• •Customer Focus

Best Practices

• •Emphasize "Danish Design" and "Handmade Quality": Consistently weave these core attributes into product descriptions, social media posts, and website copy to reinforce the brand's commitment to craftsmanship and origin.
• •Balance Aesthetics with Functionality: Always highlight both the beautiful, timeless design and the practical, problem-solving aspects of the products. Use language that conveys both elegance and robustness.
• •Tell the Story: Incorporate the brand's origin story and the passion behind the designs where appropriate. This adds authenticity and a relatable human element.
• •Use a Confident and Quality-Focused Vocabulary: Employ words like "solid," "enduring," "timeless," "crafted," "premium," "functional," and "aesthetic" to reflect the quality and values of the brand. Avoid overly casual or slang terms.
• •Maintain Visual and Textual Consistency: Ensure that the tone of the copy aligns with the visual presentation on the website and social media – which is generally minimalist, clean, and showcases the materials and design. The language should feel as considered and well-crafted as the products themselves.

Social Perception

Positive & Growing, Valued for Quality and Design, Seen as a Premium Niche Brand, Appeals to Conscious Consumers, Innovative Problem Solvers

Copy Examples

• •Headline: Enduring Danish Design. Effortless Everyday. Body: Discover Bastant Design: where timeless Scandinavian aesthetics meet handcrafted quality. Our solid brass and steel interior pieces aren't just beautiful; they're built to simplify your life and last for generations. Experience the art of functional luxury.
• •Headline: From a Simple Need, A Solid Solution. Body: It started with a wobbly paper towel holder. Now, Bastant Design offers a range of meticulously crafted Danish interior essentials. We believe in robust functionality and enduring style. Feel the difference quality makes in your home.
• •Headline: Invest in Your Home, Invest in Danish Craft. Body: Why settle for fleeting trends? Bastant Design creates interior pieces in solid brass and steel, handmade in Denmark to bring lasting beauty and utility to your kitchen and bathroom. As seen on Løvens Hule – quality you can truly feel.
• •Headline: The Beauty of Brass. The Strength of Steel. The Heart of Danish Design. Body: At Bastant Design, every curve, every finish speaks of our dedication to quality and timeless style. Our locally crafted interior pieces are designed to elevate your everyday moments with a touch of Scandinavian luxury that endures.
• •Headline: More Than Decor. It's Bastant. Body: Robust. Refined. Reliable. Our Danish-designed kitchen and bath accessories are handcrafted to not only look stunning but to perform flawlessly for years to come. Choose pieces that tell a story of quality and thoughtful design.