Brand Tone

Friendly, authentic, community-focused, approachable, relatable, humorous, and lighthearted, making the brand feel like a trusted friend in the outdoor community.

Brand Values

• •Family and Community
• •Authenticity and Passion
• •Small Business Spirit
• •Outdoor Lifestyle

Best Practices

• •Prioritize User-Generated Content: Continue to build community by consistently featuring customers on social media. This reinforces authenticity and shows appreciation for your audience.
• •Maintain a "Small Business" Voice: In communications, especially in "About Us" sections and email marketing, continue to share the personal story of the brand. Reminders that you are a family-run business build a strong, loyal connection.
• •Use Relatable, Everyday Language: Avoid overly corporate or technical jargon. Write copy as if you were talking to a friend about a fishing trip. Keep the tone conversational, friendly, and enthusiastic.
• •Inject Personality into Product Naming and Descriptions: Continue creating clever and humorous product names. This differentiates the brand and adds a layer of personality that resonates with a down-to-earth audience.
• •Engage, Don't Just Broadcast: Respond to comments and messages on social media with the same friendly tone. Ask questions in your captions to encourage interaction ("What's biting in your area this weekend?"), making your audience feel seen and heard.

Social Perception

Highly positive, community-centric, genuine, and credible within the fishing and outdoor niche.

Copy Examples

• •Instagram Post: Now that's how you start a weekend! Huge congrats to @[username] for landing this absolute giant. We love seeing our gear out on the water where it belongs. Tag us in your catches for a chance to be featured! #BassTradingCo #WeekendCatch #FishingLife
• •Website Homepage Banner: Built for the sunrise patrol and the sunset cast. High-quality apparel born from a love for the water. Dressed for the memory. Shop our new performance hoodies.
• •Facebook Ad: Your lucky fishing hat has arrived. We can't guarantee it will help you catch your personal best... but we can't say it won't. 😉 Our 'Boats Well With Others' trucker is back in stock. Grab yours before it's gone again!
• •Email Newsletter: From Our Family to Yours - Here at BTC, 'the outdoors' isn't just a department—it's our whole world. From weekend fishing trips with the kids to quiet mornings on the water, we live and breathe this lifestyle. That’s why we create apparel that’s not only comfortable and durable but also a part of your next great story. Thanks for being part of ours.
• •Product Description (Performance Fishing Hoodie): Stay protected without overheating. Our new Performance Fishing Hoodie features UPF 50+ sun protection and moisture-wicking fabric to keep you cool and comfortable from the first cast to the last. Because nothing should get in the way of a perfect day on the water.