Brand Tone

Curated & Thoughtful, Artisanal & Quality-Focused, Warm & Welcoming, Inspired & Modern, Conscious & Ethical

Brand Values

• •Support for Small & Independent Creators
• •Quality & Craftsmanship
• •Beauty & Functionality
• •Community Connection
• •Sustainability & Ethical Production
• •Discovery & Inspiration
• •Storytelling

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., "Thoughtful," "Warm," "Artisanal," "Inspired," "Conscious"), preferred vocabulary, and things to avoid. Share this with anyone creating content.
• •Focus on "Why," Not Just "What": Instead of just describing a product, weave in the values. Explain *why* it was chosen for the shop – its maker's story, its sustainable materials, its unique design. This reinforces brand values like supporting small makers and ethical production.
• •Emphasize Curation and Discovery: Use words like "handpicked," "carefully selected," "discover," "unique find," and "explore" to highlight the thoughtful process behind the product assortment and encourage a sense of finding something special.
• •Maintain a Warm and Community-Centric Language: Address customers in a friendly, approachable manner. When relevant, mention the local Irvington community or Indianapolis. Use phrases like "we believe," "we're excited to share," and "join our community."
• •Be Visually Consistent with Tone: Ensure that the visual elements (photography style, store layout, website design) complement the written tone. For Basquet, this means clean, bright, and aesthetically pleasing visuals that highlight the beauty and craftsmanship of the products. The copy should feel like a natural extension of this visual identity.

Social Perception

Charming Local Gem, Source of Unique Gifts, Aesthetically Pleasing, Trustworthy & Authentic, Community-Oriented, Slightly Upscale/Premium (but accessible)

Copy Examples

• •Instagram Post (Image: A beautifully arranged flat lay of new ceramic mugs and a locally sourced coffee blend): Morning moments, made beautiful. ✨ Discover handcrafted mugs from [Maker's Name] and rich, locally roasted coffee – thoughtfully chosen to bring a little more inspiration to your day. We believe in the stories behind each piece. Come find yours. #ShopBasquet #Indianapolis #CuratedLiving #SmallMakers #SupportLocalIndy
• •Website Homepage Banner: Basquet: Curated Goods for Inspired Living. Explore unique finds from independent designers and small makers, chosen with care for their quality, beauty, and story. Your everyday, elevated.
• •Email Newsletter Snippet (Subject: New Arrivals to Spark Joy ✨): Hello [Customer Name], this week at Basquet, we're welcoming a new collection of ethically-sourced textiles and handcrafted jewelry. Each piece is a testament to skilled craftsmanship and designed to bring a touch of unique elegance to your life and home. Discover the story, embrace the beauty.
• •In-Store Signage (Near a display of handmade soaps): Crafted with Care, Kind to Your Skin. Explore our range of all-natural, ethically produced apothecary goods. Made by artisans who pour their heart into every batch. #BasquetValues #EthicalHome
• •Facebook Ad (Targeting local Indianapolis residents interested in boutiques, handmade goods): Looking for that perfect, thoughtful gift? Or a little something to brighten your home? Basquet in Irvington brings you a unique collection of curated goods from talented independent designers and small makers. Step into our welcoming space and discover items with stories to tell. Visit us at [Address] or shop online! [Link to shopbasquet.com]