Brand Tone

Authentic, Artsy, and Conscious

Brand Values

• •Natural & Non-Toxic: Core to their product philosophy, frequently highlighting the use of natural waxes and phthalate/paraben-free oils.
• •Sustainability & Eco-Consciousness: Use of FSC-certified wood wicks, recyclable packaging, and promoting eco-friendly practices.
• •Handmade & Quality Craftsmanship: Emphasizing that products are meticulously handmade by the founders.
• •Transparency: Open about their ingredients and production process.
• •Creativity & Unique Experiences: Offering distinct scents often inspired by personal experiences and cultural influences.
• •Customer Connection & Satisfaction: Valuing customer feedback and aiming to create products that resonate with others.

Best Practices

• •Develop a Brand Voice and Tone Guide: Document your brand's personality, core values, target audience, and the desired emotional response. Define your primary tone (e.g., authentic, artsy, conscious) and provide examples of how it applies in different contexts (e.g., social media, product descriptions, customer service). This ensures everyone writing for the brand is aligned.
• •Know Your Audience: Understand who you're talking to. For Bask Hour, this includes people who value natural products, sustainability, unique scents, and supporting small, local businesses. Tailor your language and references to resonate with them.
• •Be Authentic and Transparent: Let the genuine passion for your products and values shine through. If you're eco-conscious, explain how and why. Share your story. This builds trust and connection, which is clearly important to Bask Hour's current customer base.
• •Use Consistent Language and Keywords: Incorporate recurring terms and phrases that reinforce your brand identity, such as "handmade," "natural," "eco-friendly," "non-toxic," "artsy," "Montreal-made." This helps with brand recognition and reinforces key selling propositions.
• •Review and Adapt: Regularly review your copy across all channels to ensure it aligns with your defined tone. While the core voice should remain consistent, the tone can adapt slightly for different platforms or situations (e.g., a more playful tone on TikTok versus a slightly more informative tone on a product page). Gather feedback and be willing to refine your approach.

Social Perception

Highly Positive: Customers love the products, frequently citing the unique scents, high quality, and eco-friendly nature. Trusted Local Business: Perceived as a genuine small business that cares about its products and customers. Aesthetic Appeal: The branding, packaging, and product designs are well-received and considered beautiful. Gift-Worthy: Many customers mention buying Bask Hour products as gifts, indicating a perception of quality and desirability. Provides a "Cozy" and "Comforting" Experience: The scents and the crackling wood wicks are often described as creating a relaxing and pleasant ambiance.

Copy Examples

• •Instagram Post (New Scent Launch): "Meet 'Kyoto Garden' 🌸🌿 Our newest handcrafted candle, inspired by serene strolls and blooming sakura. Made with pure soy & coconut wax, a crackling wood wick, and a blend of delicate cherry blossom and calming green tea. Let us transport you. ✨ #BaskHour #NaturalCandles #ArtsyScents #HandmadeWithLove #EcoFriendlyHome"
• •Product Description (Website - for "Ca Phe Sua Da" candle): "唤醒你的感官。这款蜡烛的灵感源自越南浓郁的咖啡文化，融合了烘焙咖啡豆和甜炼乳的香气。在蒙特利尔手工浇注，采用全天然蜡和无毒香氛，带来清洁、舒适的燃烧体验。点燃一支蜡烛，享受片刻的纯粹幸福。 (Awaken your senses. Inspired by Vietnam's rich coffee culture, our Ca Phe Sua Da candle blends roasted coffee bean notes with sweet condensed milk. Hand-poured in Montreal with all-natural waxes and non-toxic oils for a clean, cozy burn. Light one up and bask in a moment of pure bliss.)"
• •Email Newsletter Subject: "🌿 Freshly Poured: Discover Our New Eco-Conscious Arrivals!" * Body Snippet: "Hey Candle Lover, at Bask Hour, we believe that what's good for you should also be good for the planet. That's why we're so excited to share our latest collection of handcrafted, natural candles and soaps – made with love, right here in Montreal. Each one is a little piece of art, designed to bring warmth and unique aromas into your home, consciously."
• •Facebook Ad: "Tired of mystery ingredients in your candles? So were we. Bask Hour offers beautifully scented, 100% natural candles and soaps, handmade in Montreal. Eco-friendly, non-toxic, and oh-so-cozy. ✨ Support small, shop consciously. Visit baskhour.com today and find your new favourite scent! #ShopLocalMTL #NaturalLiving #BaskHourCandles"
• •TikTok Video Caption (Behind-the-Scenes): "Pouring some sunshine today! ☀️ Watch Louie & Bao handcraft your favourite Bask Hour natural candles. Each one is made with eco-soy & beeswax, a crackling wood wick, and lots of good vibes! What scent are you burning this week? Let us know! 👇 #candlemaking #smallbiz #montreal #behindthescenes #naturalwax #BaskHour"