Brand Tone

Enthusiastic, Fun-Loving, Inclusive, Approachable, Social, Engaging, Casual, Playful, Confident

Brand Values

• •Fun and Entertainment: Creating joyful and memorable social experiences.
• •Inclusivity and Togetherness: Designing products that bring diverse groups of people together for shared enjoyment.
• •Quality and Durability: A commitment to producing a lasting product, highlighted by mentions of high-density plastic, unbreakable buckets, and a lifetime warranty.
• •Portability and Convenience: Making it easy for customers to take the game anywhere.
• •Customer Satisfaction: Evident through money-back guarantees and warranties, aiming for a positive customer experience.
• •Innovation: Combining familiar concepts to create a novel and engaging game.

Best Practices

• •Focus on the "Fun" Factor: Always circle back to the enjoyment, laughter, and social connection the game provides. Use energetic and positive language.
• •Keep it Inclusive: Write copy that appeals to a broad audience. Avoid jargon or overly competitive language that might alienate casual players. Emphasize ease of play.
• •Highlight Portability and Versatility: Remind customers that BasketPong can be the life of the party anywhere, from the backyard to the beach.
• •Use a Conversational, Friendly Voice: Write as if you're talking to a friend. Feel free to use contractions, rhetorical questions, and a slightly playful tone, especially on social media. Match the energy of your most enthusiastic customers.
• •Show, Don't Just Tell (with User-Generated Content and Visuals): Encourage and leverage photos and videos of people enjoying the game. Let authentic experiences speak to the fun and social value, and ensure your copy complements this visual storytelling.

Social Perception

Largely Positive: Generally perceived as a highly entertaining and engaging game that is a hit at social events and with families. Novelty and wide audience appeal are commended. Aims to bolster confidence in product quality.

Copy Examples

• •Headline: Backyard Hero Status: Unlocked! Body: Turn any gathering into an epic showdown with BasketPong! Easy to learn, ridiculously fun to play. Grab your set and get ready for non-stop laughter. #BasketPong #YardGameChamps
• •Headline: All Ages. All Skills. All Fun. Body: Finally, a game the whole crew can agree on! BasketPong brings everyone together, from kids to grandparents. Ready to make some memories? (And maybe a few trick shots!)
• •Headline: Take the Party Anywhere! Body: Beach day? BBQ? Tailgate? BasketPong is ready to roll! Our ultra-portable set means the fun goes where you do. Adventure (and bragging rights) await!
• •Headline: Warning: May Cause Extreme Fun. Body: Side effects of playing BasketPong include spontaneous cheering, friendly rivalries, and an uncontrollable urge to play "just one more game." You've been warned. 😉
• •Headline: Built for Endless Summers (and Springs, Falls, Winters...) Body: With our new unbreakable buckets and a lifetime warranty, the BasketPong fun never has to stop. Invest in legendary game nights, year after year.