Brand Tone

Fun, Social, and Energetic

Brand Values

• •Social Connection and Fun
• •Portability and Convenience
• •Quality and Durability
• •Broad Accessibility
• •Originality

Best Practices

• •Lead with the Experience, Not Just the Product: Focus on the outcome—fun, laughter, competition, social connection. Use active, energetic verbs and describe the feeling of playing the game with friends and family.
• •Keep it Casual and Conversational: Write as if you're talking to a friend. Use contractions (like "it's" and "you're") and straightforward language. Avoid jargon or stuffy corporate phrasing to maintain the fun, approachable tone.
• •Reinforce Key Values in Every Message: Subtly weave in the core values of portability ("take it anywhere"), durability ("built to last," "lifetime warranty"), and social fun ("the ultimate party starter") into different pieces of copy.
• •Leverage User-Generated Content and Testimonials: Actively use quotes and clips from happy customers. Phrases like "My family couldn't stop playing" are more powerful than anything the brand can say about itself. Frame ad copy around these authentic experiences.
• •Emphasize Accessibility for All Ages: While the name "BasketPong" nods to beer pong, strategically use language that widens the audience. Use phrases like "fun for all ages," "family-friendly," and "kid-approved" to ensure the brand doesn't alienate the significant portion of its customer base that uses it for all-ages events.

Social Perception

BasketPong is perceived as a highly positive, high-quality, durable, and extremely fun party game. It's a 'big hit' at various events, appealing to a broad age range, including families and teenagers. The brand is also praised for excellent customer service and is seen as a premier, reliable option in the giant pong market.

Copy Examples

• •Your Backyard Just Became the Main Event. Stop settling for boring parties. BasketPong is the easy-to-learn, hard-to-stop-playing game that gets everyone involved. Pack it up, take it anywhere, and get ready to own the weekend. Tap to get yours!
• •Warning: May Cause Extreme Fun at Your Next Get-Together.
• •THE PARTY GAME UPGRADE. Portable, durable, and insanely fun. Shop BasketPong now and get free shipping.
• •Unbox the ultimate party starter. 12 durable buckets, 2 balls, and 1 travel bag for non-stop fun. Setup is easy. Making the winning shot? That's on you. #BasketPong #YardGames #PartyGame
• •Don't Just Host the Party. Be the Legend. From beach days to backyard BBQs, BasketPong is the guaranteed hit. Built to last with a lifetime warranty, it's the only yard game you'll ever need. Order today and let the games begin.