Brand Tone

Official & Informative, Passionate & Promotional, Community-Focused & Inclusive, Aspirational & Developing, Resilient & Advocating

Brand Values

• •Growth & Development
• •Inclusivity & Accessibility
• •Community
• •Sportsmanship & Respect
• •Excellence & Professionalism
• •Promotion of the Sport

Best Practices

• •Develop a Central Tone of Voice Guide: Create a document outlining the core brand personality, key messaging themes, approved terminology, and examples of "on-brand" and "off-brand" copy. Share this with everyone who creates content.
• •Know Your Audience for Each Platform: While the core values remain, the tone might be slightly adapted. For instance, social media like TikTok might allow for a more informal and energetic tone than an official report, but still needs to reflect inclusivity and passion for the sport.
• •Champion Your Values: Ensure all copy, whether for a grassroots program or a national team announcement, reflects Basketball Ireland's core values of growth, inclusivity, community, sportsmanship, and excellence.
• •Train and Empower Content Creators: Provide training on the brand's tone of voice to staff, volunteers, and even club representatives who manage social media or communications. Regularly review content to ensure consistency.
• •Be Authentic and Passionate: The most compelling copy comes from a genuine love for the sport. Encourage writers to let their enthusiasm for basketball shine through, making the content engaging and inspiring, reflecting the organization's dedication.

Social Perception

Growing & Vibrant Sport, Underfunded/Undervalued by Authorities, Community-Oriented, Passionate Fanbase, Developing International Presence, Resilient

Copy Examples

• •Headline: Ireland's Hoops Future Starts Here. Body: From the first dribble in our Green Shoots program to the roar of the crowd at the National Arena, Basketball Ireland is building a legacy of passion, skill, and community. Join us – play, coach, support. Your journey in Irish basketball begins now! #IrishBasketball #GrowTheGame
• •Headline: More Than a Sport. It's a Family. Body: Basketball Ireland believes in the power of community. Our clubs are hubs of energy, bringing together players, families, and fans from all walks of life. Find your local club and become part of something bigger. #BasketballFamily #SportForAll
• •Headline: Dream Big. Leap High. Represent Ireland. Body: Our national teams are making their mark, driven by talent and a fighting Irish spirit. Basketball Ireland is committed to developing world-class athletes and showcasing our nation on the biggest stages. Support the journey. Feel the pride. #GreenShootsToGreenJerseys #TeamIreland
• •Headline: Your Court. Your Rules. Your Growth. Body: Whether you're aiming for the Super League, looking to coach the next generation via our Helpside platform, or wanting to ensure basketball is accessible to all, Basketball Ireland provides the pathway. Let's elevate the game together. #DevelopYourPassion #BasketballIreland
• •Headline: The Roar of the Crowd. The Squeak of the Sneakers. The Heart of Ireland. Body: Experience the thrill of Irish basketball! From packed arenas for our National Cup finals to vibrant local league games, the energy is infectious. Grab your tickets, tune into basketballireland.tv, and be part of the excitement. #LoveIrishBasketball #SupportLocalSport