Brand Tone

Empowering, Rebellious, Inclusive, Democratic, Edgy yet Elegant/Chic, Authentic, Real, and Inspirational.

Brand Values

• •Self-Expression and Individuality
• •Freedom and Rebellion
• •Inclusivity
• •Confidence and Fearlessness
• •Sustainability and Ethical Practices
• •Distinctiveness and Craftsmanship
• •Empowerment

Best Practices

• •Embrace Empowering Language: Consistently use strong verbs and affirmative statements that inspire confidence and individuality (e.g., "unleash," "define," "craft your own," "break free").
• •Highlight Individuality and Rebellion (with Elegance): Frame products not just as jewelry, but as tools for self-expression and challenging norms. Balance rebellious undertones with chic and stylish descriptions.
• •Maintain Inclusivity: Use welcoming and universal language. Refer to the diverse community (like "#BASIQUEGIRLS" as a state of mind) to reinforce that the brand is for everyone who resonates with its values.
• •Be Authentic and Transparent: When discussing materials or processes (like recycled metals or handmade qualities), do so openly. Avoid overly polished or generic marketing speak; let the unique design philosophy shine through.
• •Tell a Story: Encourage user-generated content and weave customer stories into the narrative where possible. Focus on the "why" behind wearing the jewelry – the feeling, the statement, the personal significance. Align with the "It's your story, wear it your way" mantra.

Social Perception

Positive for design and quality, perceived as affordable luxury, empowering and unique, good for gifting and personal style.

Copy Examples

• •Define your own brilliance. Our Destroyed Edit isn't just jewelry, it's your signature. Wear it loud. #BasiqueRebellion
• •For the days you make the rules and the nights you break them. BASIQUE: Brave-elegance for the fearless. #BeBasique
• •Elegance with an edge. Crafted from recycled silver, designed for your unique story. What will yours say? #BasiqueGirlsUnite
• •Forget perfection. Embrace your power. BASIQUE jewelry is for every you – raw, real, and instantly recognized. #MyBasiqueStory
• •More than an accessory. It's an attitude. Unleash your inner fire with pieces that are as distinct as you are. #BasiqueFreedom