Brand Tone

Aspirational & Stylish, Vibrant & Playful, Quality-Conscious & Enduring, Passionate & Creative, Friendly & Engaging

Brand Values

• •Design Excellence
• •Uncompromising Quality & Durability
• •Enhancing Outdoor Living
• •Functionality & Performance
• •Creativity & Artistic Collaboration
• •Sustainability (Implied/Growing)

Best Practices

• •Embrace Vibrant & Evocative Language: Use words that convey brightness, joy, leisure, and the beauty of the outdoors (e.g., "sun-drenched," "vibrant," "bold," "effortless style," "radiant").
• •Highlight Quality & Durability Subtly: Weave in mentions of premium materials, craftsmanship, and longevity without sounding overly technical. Focus on the benefit of these features (e.g., "built to last," "enduring beauty," "adventure-proof").
• •Inspire the Desired Lifestyle: Paint a picture of the experiences the products enable – stylish beach outings, chic garden parties, relaxing family picnics. Connect the products to moments of joy and connection with nature.
• •Maintain a Confident & Passionate Voice: Reflect the founders' passion for design and the outdoors. The copy should sound enthusiastic and proud of the brand's unique offerings and artistic collaborations.
• •Keep it Stylishly Concise: While being descriptive, ensure the copy is to the point and easy to read, reflecting the sophisticated yet approachable nature of the brand. Avoid jargon where possible and let the product's visual appeal do some of the talking.

Social Perception

Premium & High-Quality, Stylish & Unique, Investment-Worthy, Associated with a Desirable Lifestyle, Innovative

Copy Examples

• •Headline: Make Waves. Not Sunburns. Body: Dive into summer with Basil Bangs. Our artist-designed umbrellas and vibrant outdoor gear are crafted for endless sunny days and unforgettable moments. Superior quality, undeniable style. Your perfect outdoor escape starts here.
• •Headline: Outdoor Living, Elevated. Body: From breezy beach days to chic patio soirées, Basil Bangs infuses every moment with bold design and lasting quality. Discover our premium umbrellas, luxurious picnic rugs, and more – built to beautify your world, season after season.
• •Headline: Don't Just Endure the Sun. Adore It. Body: With Basil Bangs, seeking shade becomes a statement. Our UPF50+ umbrellas, crafted with marine-grade materials and bursting with exclusive prints, let you soak up the joy of the outdoors, beautifully protected.
• •Headline: Crafted for a Life Lived Brilliantly Outdoors. Body: Why settle for ordinary? Basil Bangs designs are born from a passion for quality, art, and the vibrant energy of nature. Experience the difference of thoughtfully engineered, strikingly beautiful outdoor essentials.
• •Headline: Your Style. Under the Sun. Body: Let your personality shine with Basil Bangs. Our collection of premium outdoor homewares offers bold geometries, vibrant colours, and timeless designs to transform any space into your personal oasis. Adventure-ready, design-driven.