Brand Tone

Nurturing & Caring, Elegant & Sophisticated, Approachable & Friendly, Celebratory & Thoughtful

Brand Values

• •Quality & Craftsmanship
• •Self-Care & Well-being
• •Thoughtful Gifting
• •Joy & Celebration
• •Support & Connection

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tonal attributes (e.g., nurturing, elegant, approachable), approved vocabulary, "words to avoid," and examples of on-brand and off-brand copy.
• •Prioritize "You" Statements: Focus on the customer and the benefits they receive. Use language that speaks directly to their needs and desires for comfort, celebration, or thoughtful gifting (e.g., "Treat yourself," "Show them you care").
• •Emphasize Sensory Language: Since many products relate to self-care and indulgence (scents, tastes, textures), use descriptive and evocative language that appeals to the senses to convey quality and experience.
• •Maintain Visual-Verbal Harmony: Ensure that the copy always complements the elegant and clean aesthetic of the brand's visuals. The language should feel as curated and high-quality as the products themselves.
• •Regularly Review and Audit Content: Periodically review website copy, social media posts, and marketing materials to ensure they consistently align with the established brand tone and values. Solicit feedback if possible.

Social Perception

Positive & Appreciative, Gift-Oriented, Focus on Aesthetics & Uniqueness, Niche Appeal

Copy Examples

• •Discover the art of thoughtful gifting. Basil and Sage curates moments of joy and self-care, beautifully boxed and ready to delight. Spoil someone special, or treat yourself today.
• •Unwind and recharge with a monthly dose of serenity. The Basil and Sage subscription box delivers curated self-care essentials right to your door. Because you deserve a moment of peace.
• •Show her how much she means with a gift as unique and caring as she is. Explore Basil and Sage's Mother's Day collection, filled with elegant treats to pamper and delight.
• •Craft the perfect expression of care. With Basil and Sage's 'Build a Box,' you can handpick a selection of artisanal treasures to create a truly personal and memorable gift.
• •Illuminate your sanctuary. Our new [Scent Name] candle by [Artisan Brand] blends [key fragrance notes] to create an ambiance of pure tranquility. A perfect little luxury from Basil and Sage.