Brand Tone

Minimalist & Essential, Chic & Understated, Confident & Modern, Versatile & Practical, Quality-Focused

Brand Values

• •Simplicity
• •Timelessness
• •Quality Craftsmanship
• •Versatility
• •Effortless Style

Best Practices

• •Emphasize Timelessness over Trends: While part of a trendy brand (Frankies Bikinis), the 'Basic Swim' copy should focus on enduring style, classic cuts, and pieces that won't quickly go out of fashion.
• •Use Clear, Concise Language: Reflect the minimalist aesthetic in the language. Avoid overly flowery or complicated descriptions. Get straight to the point about the essential nature of the pieces.
• •Highlight Versatility and Mix-and-Match Potential: Consistently remind customers how these basic pieces can be combined to create various looks, extending their wardrobe and the value of each piece.
• •Focus on Quality and Fit: For basic items, the quality of materials and the perfection of the fit are paramount. Copy should subtly reassure customers of these aspects.
• •Maintain an Understated Confidence: The tone should be confident and assured, but not loud or boastful. It’s about the quiet confidence that comes from wearing well-made, perfectly fitting essentials.

Social Perception

Go-To for Essentials, Trusted Quality, Understated Trendiness, Investment Pieces, Aspirational Simplicity

Copy Examples

• •Headline: The Foundation of Summer. Body: Discover Basic Swim: Essential silhouettes, timeless neutral tones, and the effortless style you'll return to season after season. Build your perfect minimal swimwear wardrobe. Call to Action: Shop Staples
• •Headline: Simply Chic. Endlessly Versatile. Body: Our Basic Swim collection is designed for you to mix, match, and make your own. From the perfect little black bikini to sporty minimal shapes, find your go-to pieces for every sun-soaked day. Call to Action: Explore the Collection
• •Headline: Confidence in Simplicity. Body: Embrace the elegance of understated. Basic Swim offers figure-flattering cuts and premium fabrics that feel as good as they look. Your essential layer for sun, sand, and sea. Call to Action: Find Your Fit
• •Headline: Less is More. Especially at the Beach. Body: Curate your ultimate swimwear capsule with Basic Swim. Timeless designs, impeccable fit, and the building blocks for an iconic summer look. Call to Action: Discover Basic Swim
• •Headline: Your Signature Swim Style Starts Here. Body: The art of the perfect swim wardrobe begins with the basics. Explore our collection of essential tops, bottoms, and one-pieces designed for enduring style and ultimate comfort. Call to Action: Build Your Set