Brand Tone

approachable, quirky, and lighthearted

Brand Values

• •Humor and Positivity
• •Self-Expression
• •Relatability
• •Pet-Friendliness

Best Practices

• •Create a Brand Voice Chart: Develop a simple chart that outlines your brand's personality traits (e.g., witty, friendly, positive), and provide 'do's and don'ts' for a consistent tone across all platforms.
• •Maintain a Consistent Lexicon: Continue to use your core phrases like 'Be a Good Hooman' and other playful language consistently in your social media captions, product descriptions, and marketing materials.
• •Tell Your Brand's Story: Use your 'About Us' page and social media to tell the story behind Basics And Beats. Why was it started? What inspires the designs? This will help build a stronger connection with your audience.
• •Engage with Your Audience in the Brand's Voice: When responding to comments or messages on social media, maintain the brand's friendly and quirky tone. This will make your brand more memorable and personable.
• •Use a Consistent Visual and Textual Theme: Ensure that the visual style of your graphics and photos on social media aligns with your lighthearted and approachable copywriting. A cohesive look and feel will reinforce your brand identity.

Social Perception

Neutral and largely undefined due to limited online presence and lack of public interaction.

Copy Examples

• •Your workout is your 'me time'. Make it count with our 'Beast Mode' tee. Because lifting weights is easier than lifting a toddler. #BasicsAndBeats #WorkoutWear #BeastMode
• •New in: Tees that get you. Whether you're a 'Chaos Coordinator' or 'Bullish on Life,' we've got the perfect basic for your beat. Shop now and let your shirt do the talking.
• •Being a good 'hooman' just got a style upgrade. Check out our 'Darling Dogs' collection and wear your puppy love on your sleeve. #BasicsAndBeats #DogLovers #BeAGoodHooman
• •Life's a beat, and we've got the basics. At Basics And Beats, we believe in comfortable clothes that speak your truth. From witty one-liners to designs that celebrate your passions, our collections are here to add a little fun to your everyday.
• •Free Shipping, Free Expression. Get your favorite Basics And Beats tees delivered anywhere in India, on us. Because good things should come with no strings attached.