Brand Tone

Magickal & Mystical, Playful & Cheeky, Inclusive & Empowering, Artisanal & Passionate, Approachable & Community-Oriented

Brand Values

• •Ethical Practices: Vegan, cruelty-free, and ethically sourced ingredients are paramount.
• •Inclusivity & Acceptance: Being a "witch, woman, and queer owned" business that values creating a safe and accepting space for their community.
• •Magick in the Mundane: Transforming everyday routines like bathing into magickal, intentional rituals.
• •Handcrafted Quality: Dedication to small-batch, handmade products ensuring uniqueness and quality.
• •Community & Connection: Building a supportive community around the brand, referring to customers as "Basic Bath Witches" and an "email coven."
• •Self-Care & Healing: Providing products aimed at beneficial and healing skin care, often incorporating aromatherapy and intention.

Best Practices

• •Embrace the "Basic Bath Witch" Persona: Consistently address your audience with this playful yet empowering term. Let it guide your language – think mystical but also relatable and a bit cheeky.
• •Weave in Magickal Language Naturally: Use terms like "ritual," "potion," "enchant," "spell," "coven," "magick," "bewitched" throughout your copy, from product descriptions to social media posts, to reinforce the brand's core theme.
• •Highlight Core Values Repeatedly: Continuously mention "handcrafted," "vegan," "cruelty-free," and "ethically sourced" as these are key differentiators and align with your audience's values.
• •Maintain an Inclusive and Welcoming Voice: Reflect the brand's "witch, woman, and queer owned" identity by using inclusive language and creating content that makes everyone feel seen and celebrated.
• •Stay Playful and Pop-Culture Savvy (When Appropriate): Don't be afraid to incorporate humor, puns, or references to witchy/goth/alternative pop culture (like Hocus Pocus or Twilight themes seen in your products) to connect with your audience on a more personal level. This keeps the "mystical" from becoming too self-serious.

Social Perception

Highly Positive Customer Feedback, Strong Appeal to a Niche Audience, Seen as Authentic and Passion-Driven, Appreciation for Ethical Standards, Cult Following for Specific Products

Copy Examples

• •Unleash your inner enchantress! Our new [Product Name] Whipped Soap isn't just cleansing; it's a daily ritual. Handcrafted with vegan love and a sprinkle of pure magick to transform your shower into a sanctuary. What spells will you cast today, Basic Bath Witch? ✨
• •Dare to delve into the shadows? Our 'Midnight Coven' Bath Bomb Collection is here to bewitch your senses. Each bomb is a handcrafted potion, vegan, cruelty-free, and fizzing with mysterious aromas. Turn your bath into a cauldron of comfort. 🌙
• •You asked, the spirits delivered! 🔮 Our fan-favorite [Product Name] is BACK IN STOCK. Ethically sourced, divinely scented, and ready to make your self-care rituals absolutely magickal. Grab yours before it vanishes again, Witches!
• •A Wickedly Good Treat Just For Our Coven! 🤫🔮 (Body: Hey Basic Bath Witch, because you're part of our inner circle, enjoy [Discount Percentage]% off all handcrafted potions and elixirs. Time to stock your apothecary!...)
• •Love Your V, Magickally. ✨ Our [Product Name] intimate wash is gently formulated with [Key Ingredients] to cherish your sacred space. Vegan, pH-balanced, and crafted with intention because self-love is the most powerful spell of all. Feel confident, feel magickal.