Brand Tone

Artisanal & Passionate, Nature-Connected & Eco-Conscious, Quality-Oriented & Authentic, Warm & Sincere

Brand Values

• •Sustainability
• •Craftsmanship & Quality
• •Natural & Healthy Living
• •Tradition & Family
• •Unique Design & Aesthetics

Best Practices

• •Use words like 'natural,' 'eco-friendly,' 'sustainable,' 'handcrafted' to create an emotional connection.
• •Focus on Quality and Durability: Use terms like 'premium,' 'high-quality,' 'long-lasting,' 'Made in Germany' to reinforce the value proposition.
• •Emphasize the handmade aspect and the love for detail in the crafting process.
• •Highlight the use of European cherry wood and the absence of chemicals.
• •Convey the brand's mission to replace plastic with sustainable wood alternatives.

Social Perception

A brand that is perceived as sustainable, high-quality, authentic, and dedicated to preserving traditional craftsmanship while promoting eco-conscious living.

Copy Examples

• •Our handmade kitchen helpers, carved from fine European cherry wood, bring sustainability and timeless design to your daily rituals.
• •Basewood kitchen utensils are a testament to German craftsmanship and a passion for wood.
• •Sustainably sourced, lovingly made, and designed to make every meal a little more special.
• •Experience the warmth and authenticity of handcrafted kitchen tools, made with love in Germany.
• •Discover the beauty of natural wood in your kitchen, a sustainable alternative to plastic.