Tono de Marca

Authentic & Passionate, Community-Focused & Local, Knowledgeable & Experienced, Down-to-Earth & Approachable, Slightly Edgy & Cool

Valores de Marca

• •Community: Supporting and fostering the local skate and snowboard scene in Wanaka.
• •Authenticity: Genuine passion for the lifestyle they represent and the products they sell.
• •Local Roots: Pride in being a long-standing, locally owned and operated Wanaka business.
• •Quality & Expertise: Offering quality gear and knowledgeable advice.
• •Passion: A deep-seated love for skateboarding, snowboarding, and the associated culture.

Mejores Prácticas

• •Speak from Experience: Use language that reflects genuine knowledge and passion for skate and snow culture. Share personal anecdotes or staff experiences where appropriate.
• •Emphasize "Local": Continuously reinforce the "locally owned," "Wanaka original," and "community support" aspects in your messaging. This is a key differentiator.
• •Keep it Real and Relatable: Avoid overly corporate jargon. Use a conversational, down-to-earth style that resonates with the target audience. Inject personality.
• •Show, Don't Just Tell, Community Involvement: Actively feature local riders, events, and spots in your content. This visually reinforces your commitment to the community.
• •Stay Consistent Across Platforms: Ensure the tone used on Instagram aligns with Facebook, the website, and any in-store communications. Train any staff managing communications on the brand voice.

Percepción Social

Corner Store Supplies Wanaka is perceived as a core part of the Wanaka skate and snow community. Customers see them as a reliable, knowledgeable, and authentic local shop. They are respected for their longevity and commitment to the local scene. The brand is viewed as a go-to place for quality skate, snow, and streetwear gear, with a strong local following. Their active involvement in local events and support for local riders enhances their positive perception.

Ejemplos de Copy

• •Fresh drop just hit the shelves! 🔥 Classic [Brand Name] hoodies and tees are back in stock. Perfect for those crisp Wanaka mornings whether you're hitting the park or grabbing a coffee. Swing by your local, we’ve got you covered. #CornerStoreWanaka #WanakaSkate #Streetwear #ShopLocalWanaka
• •WANAKA! Get ready to roll! 🛹 Our annual Game of Skate is back on [Date] at [Location]. All levels welcome, good vibes guaranteed. Come support your local riders or show us what you’ve got. Proudly hosted by your original Wanaka skate store. More details soon! #WanakaEvents #SkateWanaka #Community
• •Carve up Treble Cone like a local with the [Snowboard Name]. We’ve ridden this ourselves – it’s a beast in powder and holds an edge like a dream on the groomers. Got questions on the best setup for Wanaka conditions? Our crew has the expert local knowledge to get you sorted. Ride on. #WanakaSnow #SupportLocal
• •(Image/video of a staff member with a product) This week's staff pick! [Staff Name] is backing the new [Product Name]. 'Super comfy for cruising the streets and durable enough for daily sessions.' – Come try it on in-store, open 'til 6! #CornerStoreCrew #WanakaOriginal #SkateGear
• •Winter's here, Wanaka! ❄️ Time to gear up. From fresh beanies and insulated jackets to new season boards and bindings, your original local snow store has everything you need to make the most of the mountain. Our team's been riding these hills for ages – let us share our expert tips. #SnowboardingWanaka #ShopLocal