Brand Tone

Aspirational & Exclusive, Edgy & Artistic, Philosophical & Story-driven, Confident & Direct, Community-Oriented (emerging)

Brand Values

• •Quality & Craftsmanship
• •Exclusivity & Uniqueness
• •Creativity & Artistic Collaboration
• •Authenticity
• •Storytelling & Meaning
• •Evolution & Modernity

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of BASEDODICI®'s tone (aspirational, edgy, philosophical, confident, exclusive) with examples of "do's and don'ts" for language, sentence structure, and vocabulary. This should be the single source of truth for all copy.
• •Emphasize Storytelling: Consistently weave in elements of the brand's philosophy (like the "12:12" concept or collection narratives) subtly or overtly, depending on the platform and message, to reinforce brand depth and uniqueness.
• •Highlight "Made in Italy" with Meaning: Go beyond the tag. Explain *why* it matters – connect it to craftsmanship, quality, heritage, and the "evolved streetwear" concept.
• •Balance Exclusivity with Aspiration: While maintaining an exclusive feel, ensure the tone is still aspirational and intriguing, inviting people into the world of BASEDODICI® rather than alienating them. Use confident but not arrogant language.
• •Platform-Specific Adaptation with Core Consistency: While the core tone remains, adapt its expression for different platforms. For example, Instagram might be more visual with evocative captions, while TikTok could use more direct, engaging, or even humorous short-form video storytelling, all while retaining the underlying edge and quality focus. Regular audits of content across platforms can ensure consistency.

Social Perception

Fashion-Forward & Trendy, Premium Quality, Distinctive & Recognizable, Engaging (on some platforms), Emerging International Presence

Copy Examples

• •BASEDODICI®: Beyond Streetwear. Italian Craftsmanship, Global Edge. Each piece, born in Italy, tells a story of artistry and rebellion. This isn't just clothing; it's a statement. Discover the new collection.
• •The 12:12 Is Now. Awaken Your Style. Limited run. Infinite impact. BASEDODICI® blends luxury with a deeper narrative. Don't just wear it. Live it.
• •Not For The Faint of Heart. For The Architects of Tomorrow. Crafted for those who lead, not follow. BASEDODICI® offers authentic streetwear, meticulously made in Italy, for the unapologetically bold.
• •More Than A Label. A Philosophy. BASEDODICI®. Where Italian heritage meets contemporary vision. Experience the texture, the cut, the essence of evolved streetwear.
• •Social Media Post (Image: model in edgy urban setting wearing BASEDODICI®): Define your own terms. Wear your conviction. BASEDODICI® — Crafted in Italy, designed for the individual. #Basedodici #LuxuryStreetwear #MadeInItaly #ArtisticFashion #UrbanEdge