Brand Tone

Authentic & Traditional, Artisanal & Premium, Evocative & Free-Spirited, Sophisticated yet Approachable, Conscious & Playful

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Authenticity
• •Versatility & Enjoyment
• •Sustainability & Responsibility
• •Discovery & Uniqueness

Best Practices

• •Embrace Storytelling: Weave in the rich history of hierbas, the 16th-century monks, the generational recipe, and the connection to Ibiza in your narratives. This reinforces authenticity and heritage.
• •Use Evocative Language: Employ sensory words that describe the "wild herbs," "sun-drenched hills," "bohemian spirit," and the unique taste profile (smooth, bright, floral, soul-warming).
• •Highlight Craftsmanship & Quality: Consistently mention the hand-harvested ingredients, meticulous process, small-batch nature, and award-winning status to underscore its premium positioning.
• •Speak to the "Wild & Free" Spirit: Infuse a sense of adventure, artistic expression, and the "wild hearts" that craft and enjoy BASBAS, connecting with the Ibizan lifestyle.
• •Maintain Sophistication with Accessibility: While conveying a premium image, ensure the language remains inviting and emphasizes the liqueur's versatility and the joy of sharing it, making it feel aspirational yet attainable.

Social Perception

Premium & High Quality, Unique & Flavorful, Authentic & Ibizan, Versatile, Desirable & Sought-After, Conscious Choice

Copy Examples

• •Unlock the wild heart of Ibiza. BASBAS: A centuries-old secret, reborn in every sip. Taste tradition, embrace the spirit.
• •More than a liqueur, it's an Ibizan ritual. Hand-harvested herbs, slow-crafted perfection. Discover BASBAS – the island's soul, bottled.
• •From 16th-century monks to your modern gathering. BASBAS offers a smooth, herbaceous journey – endlessly drinkable, uniquely memorable.
• •Award-winning taste, wild-hearted spirit. BASBAS is where ancient wisdom meets modern sophistication. Sip the story.
• •Elevate your moments. Whether neat under the stars or sparking a lively cocktail, BASBAS brings the untamed elegance of Ibiza to your glass.